How to increase your social media followers

social media

Today, almost 80% of the total internet users are present in any one of the social media platforms. Well, from the business perspective, it is a great platform to reach massive numbers of the audience at this level. This is why today most of the companies are using social media platforms as a tool to promote their business.

Well, why not! It is absolutely free and you can easily target your posts and reach endless numbers of audience. However, you can reap maximum benefits from your social media marketing campaigns only if you have a good number of followers in your social media accounts. The larger the number of followers you have, the better will be your brand reputation. In this article, we will be discussing some effective and quick ways that you can follow to increase your social media followers. So let us get started.

Know your audience

The first and the foremost thing that you need to do is take time to understand your audience first. This is the thumb rule if you really want to increase your brand awareness and reach a large number of people.  Factors that you need to consider while choosing your audiences are:

  • Demographic:  Know the age and gender of the audience you want to reach
  • Purchasing patternBefore reaching any audience, know about their purchasing pattern. What they like and what they don’t.
  • Find your customers:  When it comes to online business, you just can’t wait for the whole day for the customer to knock at your door. It’s you who will have to take the initiative first or somebody else will.
  • Keep in touch with your existing customers:  This is a mistake that many companies end up doing. They entirely shift their focus on generating new leads and converting them by any means possible. However, you should never forget your existing customers as it’s because of them your business is running.

Create high-quality content

Social media platforms are all about people, photos, videos and other contents. So, when performing social media marketing, make sure your content is of high-quality and at the same time it is relevant to your business. Content will be the first thing that your audience will see from your side. Therefore, ensure that you make a good impression in front of their eyes.  Below are some great content ideas that can be really helpful for you:

  • Infographics: Well, what makes infographics an ideal content is that they are the best of words and visuals both. So, audiences find them interesting and informative at the same time.
  • Engaging content: Be it a moving image, text, animation, or any quiz, just make sure whatever content you create, they should be engaging so that customers can get a fun experience.

Use hashtags

Don’t underestimate the effects that hashtags can bring in your social media posts. In simple words, hashtags are just like the keywords that you use on your website. Instagram and Twitter are the most popular social media platforms where hashtags are used widely. So, next time better come up with catchy hashtags when posting on these channels.

Hashtags will help a lot in bringing people to your pages because if anyone uses a keyword for searching anything that you have already used is definitely going to see your post as well.

Wrapping it up, social media platforms provide a great number of audiences. However, creating a profile in social media platforms only will not give your customers. You will have to do more than that. By carefully considering all the points, you will definitely get a huge exposure for your business.

Top Companies That Facebook Acquired In Few Years

Today, Facebook is a home of 2.2 billion people that make it the largest social media platform in the world. The company has a humongous asset by a total amount of $70 billion and that is the main reason why it is evolving so rapidly.

Since its launch, Facebook has amassed various streamline companies via merging, acquisition, and its own development team. In this article, we will be discussing the top 10 companies that have been owned by Facebook.

Jibbigo

As per 2018, the total number of active users on Facebook is 2.2 billion and it’s still growing. Well, this sound very pleasant, but it brings many challenges with it. When you deal with 2 billion plus people around the globe, language can be a major issue. In 2013, Facebook acquired Jibbigo which is a translation app that uses speech recognition software and offline translation features.  With the help of Jibbigo, Facebook managed to develop a cross-language chat platform and News Feed post that can be posted in multiple languages.

Instagram

When Facebook acquired Instagram, a mere startup that time in 2012 for $1 billion, most media gurus thought Zuckerberg had made a great mistake. During that time, Instagram consisted of only 13 employees and had only 30 million users. Well, things proved to change very differently- today, there are around 500 million users available on Instagram and serve as the largest photo sharing platform in the world.

Messenger

Developed by the team of Facebook, messenger turned out to be very handy in making the process of messaging easy. Today, around millions of people are using this great app for instant messaging, photo sharing, voice calling, video calling, around the world.

Oculus VR

Facebook completely surprised the tech world, when it acquired Oculus VR for $2 billion in 2014. During that time Virtual reality or better known as VR was a very new concept. Today, the company has started creating its own specialized headsets that are pretty much have started to dominate the industry and the game developers are now also focusing on creating games compatible with VR.

WhatsApp

 Among all the acquisitions made by Facebook in the last few years, purchasing WhatsApp for $19 billion was the most significant and major deal. Today, WhatsApp is considered to be one of the most preferred platforms for a person-to-person chat. In the last 4 years, WhatsApp witnessed a whopping growth of 419 million people, while Facebook on the other hand, only managed to get 145 million users.

PrivateCore

In recent years, the number of cyber-attacks has gone to a whole new level. Security is the biggest concern of various companies working online, especially for Facebook which contains the information of billions of people. That’s why Facebook acquired privateCore in 2014 to make sure that its massive data center remains protected from malware attacks.

Wrapping it up, there are plenty of other globally-recognized companies as well that are acquired by Facebook. However, all the companies mentioned above were purchased on a heavy price deal and are widely popular across the globe.