The Right Way To Do Guest Posting

importance of guest post

Guest posting is one of the most important tools of SEO and is also a great way to enhance your brand presence while making your company a trustworthy and popular name among users of the internet.

Content creation is the best way to make your presence much more reliable on the digital platform and under content creation, there are various sub-categories which can be used like website content, blog commenting, etc.

Although there are various blog posting websites, you should always choose the one which has at least an average DA and PA with regular and genuine visitors. Guest posting is not an easy task as you might face many rejections while succeeding in only some of them.

So let’s look at the some of the considerations which you might keep in mind in order to go through a seamless guest posting.

Follow the guidelines

Different guest posting websites have different submission guidelines. You should be very precise while writing content for a guest posting website and keep the submission guidelines in mind. Some guest posting websites ask for content of more than 1000 words while other demand image attachment with the guest post.

Every guest posting website has a particular page which is dedicated to the submission guidelines and the requirement for a seamless guest posting is clearly mentioned on that page. Take a look at the submission guideline before even starting to write the content.

Proofread carefully

Most of the gust posts get rejected because of bad grammar, poor readability and other mistakes. The editors at the guest posting websites have the job to check your content for these mistakes but they will not forward it for publishing if they will find errors because they are not sitting there to proofread your content.  So it is always good for you to proofread your content before submitting it for publishing

You can use various grammatical tools for proofreading your document because sometimes your eyes might miss some minor or repetitive errors.

Choose guest blogs of your expertise

The guest blogging websites are always looking for new, unique and expert blogs which will add value to the loyal and regular visitors of their websites.  If you have expertise of a particular industry then you should search for guest blogging websites of the same category. This way, you will be able to write good content which will have the right essence of your expertise and in addition to this, you will also be able to target the right customers  who will be meaningful for your business.

Guest posting is not a rocket science and it can be done successfully if done while keeping a couple of things in mind.  It is a great way to build good backlinks, get new customer, enhance website ranking and bring more traffic to your website.

Things To Avoid While Writing a Good Content

Tips for writing good content

The word writing has now different meaning as things have moved from thick books to the internet. In order to survive in the digital world, you need to have good content with you otherwise, all your SEO efforts will turn into a trash and you will not get any result.

Earlier, people used to write only for informing people, sharing expertise and giving tips and tricks but now content writing has become a strong pillar of your SEO strategy. Whether it is website content or blog writing, content holds its own value, even in this word of digitalization.

But being a good content writer requires different skills as there are many people out there who are writing on the same topic. If you don’t adopt the right strategy while writing content, then it might get lost in the gigantic wave of content which are already available on the internet.

So, in this blog post, we will be looking at the things which you need to avoid in order to write good content and get expected results.

Making a mash

One of the biggest mistakes which most of the content writers make is that they mash up the arrangement of their content. Even before starting to read, a person firstly takes a look at the shape of the content and how it has been crafted into a masterpiece. Crafting an article or blog is not that difficult but you need to keep few things in mind. Separate your content into paragraphs, add bullet points, include images, bundle it with facts and then you will come out with the most attractive looking article.

Repetitive words

You can make an article of even 400 boring by using repetitive words and most of such cases occur because the writer has not that much strong vocabulary. If one has not a good treasure of vocab then he will be using the same words, again and again, in the same article and it will make the article boring for the readers.

It doesn’t mean you should start using words like circumlocution or Subdermatoglyphic but having a long list of simple vocab will help you to make your article more interesting to people. Like, instead of using advantage in every paragraph, you can use benefit or plus points or blessings.

Errors and issues

Another big problem with the writers of the digital era is that they ignore one of the most important steps of writing which is proofreading. A well-structured article beautified with unique words will go to trash if it is full of errors. There can be grammatical errors, punctuation errors, issues in sentence formation and fragments, etc.

In order to product an art, you need to fine tune it before presentation and the same goes with the writing skills of a writer. You can use various modern tools for proofreading your content and make it error free from all perspectives.

Producing a good content is not less than an art because it involves a lot of creativity. By using the tips in this blog post, you can also become a good content writer and make the internet more informative.

Front-End Tips for WordPress Bloggers to Avoid the Most Common Mistakes

for WordPress Bloggers to Avoid the Most Common Mistakes

It is commonly seen that most WordPress bloggers are unknowingly repeating some common mistakes every time they create a blog post. Here are focused some of the common mistakes that actually impact your bottom line considerably.

Not Using Featured Images

WordPress attracts readers using striking images. Unfortunately, most bloggers don’t know the proper position of placing these images and they end up doing the mistake. Not only this end up making a mess with their exact post, it will also not display the themes, in case you are customizing your website.

Blog Index Having Social Media Share Buttons

Most bloggers do blunder by putting social media share buttons on the homepage of your blog. It not only makes the page load slowly, it adds the webpage to the clutter.

Not Building Your Permalinks

Permalinks are excellent tools that make your blog post get highest recognition. Without a good link structure, your website will look spammy and you won’ get maximum traffic from major search engines.

Small Font Sizes

Body of the content should be 16 pixels with a maximum of 150% line gap. The most important is to fix your font size and give your readers the ease of eyes to read your post. Make sure to use a darker grey color or black. Black color on white background will do the best job for you.

Archives for Old Blogs

Make possibility for showcasing old blogs for increased page views. But you should avoid putting the archives in the sidebars because the links only make the sidebars messy, long and cluttered. Moreover, the post will lose attraction.

Reported with Spammy Comments

Spammy comments and links to your blogs will only bring your website ranking down and make your site look unauthentic. Use Conditional Captcha to reduce your spam count down to zero.

Excessive Categories or Tags in the Post

Categories and tags help you and your visitors to organize content. Putting a post in several different categories and tags clutters up a website, and contents with too much keyword stuffing, is bad for SEO. Make sure to consider a real content structure with defined categories and descriptive tags. This will make your visitor easy to navigate the blogs you post.

Ignoring Website Security

Website security is a crucial aspect and over time you will learn many things that will make WordPress more secure.

At the basic level, security starts with your usernames and passwords. A few years ago, every WordPress installation came with username admin for the administration account. This gave hackers and stalkers an easy target to hack your password and it is the standard thing they will try to exploit.

Now, things have changed over time. Admin is no longer the standard login while some people will opt for it by themselves.

Most WordPress bloggers are unknowingly repeating some common mistakes every time they create a blog post. Reading the common mistakes will actually help to know how it impacts your bottom line considerably.

Why should CPAs start blogging?

CPAs start blogging

Accounting and blogging would have been two odd talents for a same person if we were in the 90s. People would have never been able to relate accounting with blogging or any other digital form of writing, but with the passage of time, the perception and practice of people took a 180- degree flip.

Nowadays, everyone knows the power of blogging and how people are earning 6 digit figures only from blogging. According to the current trend of SEO and strategies for getting your site rank up in the search engine list, blogging is one of the most powerful tools.

Most of the accountants are present on the digital platform and everyone fights to rank higher because that’s how one will get traffic to his website and increase the number of clients. A CPA who regularly blogs is always benefited from it because, in addition to allowing the CPA to show his expertise, he is building his online audience which comprises of potential customers as well.

So, let’s see why CPAs should start blogging and how they can get benefited from it.

It shows you are updated

Whether you believe it or not, but blogging is a way of showing the world that you are matching the pace with the advancement of time. You should regularly blog about the topics that are trending or which are very popular. For example, you can write a blog about the benefits of migrating from QuickBooks desktop to QuickBooks cloud hosting.

By showing the world and your audience that you are updated with time, you will be able to leave a positive impact on their mind which will unnoticeably contribute towards the growth of your business.

Blogging enhances your SEO strategy

Search engine determines your website on the basis of keywords. Build a list of keywords which are relevant to your business and which are mostly searched by your potential clients. After that, try to incorporate them into your blogs.

This way, you will be able to improve your search engine ranking and become more visible to people. Without using keywords in your blogs, you won’t be able to get the benefit of SEO from your blogging practice and if you can take down two targets with one bow then there is no problem in doing so.

Personalize your accounting practice with blogging

You must be going an extra mile to make your clients feel special and extend your list of satisfied clients. Blogging, however, is a great tool to reach the potential clients who are not aware of you and your expertise. By blogging, you put a brand to your name and that’s how you personalize your accounting practice and become more visible to more people.

Blogging and accounting practice should go hand in hand because now the current era demands versatility. If you are a CPA and you haven’t started a blog yet, then don’t be afraid because it is not a rocket science and it can be done without even investing a single penny.

So, there is a very unique concept when you get up that is morning, There is nothing delay, If you are a CPA and thinking to start a blogging then I am going to mention some guest blogging websites below. You can start blogging with them. I hope it will be fruitful for your business.

# Website name Category
1. http://puretechblogs.com/ Technology
2. http://mytechtravel.com/ Technology, finance
3. http://fabublogs.com/ Technology, travel and finance
4. http://techypeach.com/ Technology
5. http://theaccountingblogs.com QuickBooks hosting, tax software hosting.
6. http://techely.com/ Technology
7. http://trouns.com/ Technology, finance, entertainment, social media, etc.
8. http://triptattle.com/ Business, finance, technology, entertainment, etc.
9. http://ninebucket.com/ Marketing, technology, travel, finance, social media, etc.
10. http://paulstalk.com/ Technology, social media, etc.
11. http://tektost.com/ Technology, finance, business, social media, etc.
12. http://runtoremain.com/ Blogging, content marketing, technology, business, etc.
13. http://searchcontents.com SEO, Content Marketing, Cloud Computing etc.
14. http://theseoblogs.com/ SEO, web designing, WordPress, internet marketing, etc.
15. http://gotomymoney.com/ Finance, SMEs, entrepreneur, etc.
16. http://thebizblogs.com/ Technology, social media, business, etc.
17. http://thecloudblogs.com/ Cloud Computing
18. http://theblogspider.com/  Blog Directory

 

Importance of Creating a Testing Plan for Your Social Media Content

plan for social media content

Before we get started, let us answer one question- How do you identify which content performs the best on social media channels? By trying and testing, right?

If you do not test what kind of content performs better, you are missing out on something most important and most significant. There are specific kinds of content that have the potential to generate more traffic and user engagement than others- for example, your readers might respond better to videos than graphic visual representations.

There are various elements that make up your social media content strategy that should be well optimized and tested as well. This includes correct posting times, calls to action and other important metric.

Testing Plans

Below are outlined some simple strategies for creating a plan to test your social media content.

  • Posting at the Right Time – There are specific time or specific day that can drive in more engagement or traffic. Built-in analytics on the social networks will let you know which days or hours these can be. Carry out a test by posting variety of content at different times to determine how you can generate better results.
  • Call to Action – You should know what it takes to carry out call to action successfully that will resonate with your audience. When you ask users to leave a comment, click through to an article, or perform any other action, it creates the chance to a next level of call to action.
  • Displays– Colors are appealing when it comes to marketing. By upgrading the visual elements of social media graphics or embedded posts, you may be able to increase your clicks.
  • The Tone of Expression- Audiences in social media platforms prefer to be spoken in a different tone depending on the social network they are using. Some prefer to be professional and formal, while others like to casual while social networking. Make sure you are applying the right tone for each social network channel. In this way you can be able to figure out what your audience responds best to.

Follow Current Trends

Every industry has its own trend, and social media is no different. There are always some new strategies that produce great results due to changes in consumer demands and behavior. To find out which trend is being used in this sector, take a look at the industry leaders. Study their social media accounts and make a note of:

  • The content type that they are promoting
  • How they express their views to their audiences
  • Any creative or unique marketing strategies

Social media marketing is an essential practice for any business, but to generate the best ever result, you need to perform meticulous testing methods.

It all begins with a detailed analyses and effective testing plan. As mentioned above, your tests have to be simple and don’t be complex, but it is important to get additional benchmark measures to compare against, in order to ensure that you are simply maximizing your efforts, and generating best results.

It is needed to test what kind of content performs better. If you are not testing, you are definitely missing out on something most important and most significant. You should know that there are specific kinds of content that have the potential to generate more traffic and engagement than others.

Know How to Make Quality Viral Content

how to make content go viral

Ever wondered how some of the videos got so much of popularity on social media? Can you imagine the hype? From the famous Priya Prakash Varrier wink video to dancing uncle viral video, no one could ever guess the reason. It is coincidental or is there a method to make something go viral? In this article, we will discuss what it takes to make a video go viral.

Current Topic

The content of the video with the time it is released is very important. The advertising industry depends on the recent occasion or any event for driving maximum reach with campaigns around Women’s day, Father’s day, Mother’s day and what not, it is their marketing technique that really works. So, if you are planning a video campaign, try to make videos with a fresh subject to increase the chance of going viral.

Emotional Attachment

The content of the video should be emotionally influencing, something that looks like it is based on real people’s lives and not for consumers. Many videos get that emotional touch accidentally and no one has the idea how they got. But the same feeling can be evoked only after a lot of planning and through some excellent storytelling. So, the next time you make video content, make sure the other party laugh or cry or get emotionally attached to the video at a personal level.

Visually Appealing

The visuals are the most powerful tool to communicate. Some videos are extraordinary in their way because they take visual imagery and art to the next level by creating powerful content that looks like nothing else. The famous “Domito Casita” dance has been successfully running on YouTube and has come to be known as the most viral video for its weird visuals. Stunning, fresh, innovative and imaginative visuals will go a long way in making videos much more popular and shareable.

Surprising Factors

One of the best ways to get maximum views is by creating content that shocks and surprises them. Whether it is an unexpected incidence in a video, a surprising statement in an article or a shocking twist at the end of the video- the chances of sharing the video increases if you are able to successfully shock viewers. But one has to be careful that it isn’t a marketing trick to get maximum views because that can backfire. So do something unique, give a twist or be completely crazy in your approach.

Making quality content keeping the above factors in mind is important for the videos to go viral. But to ensure that the right audience is viewing the content, right people have to share it. Study your prospective audience and figure out what kind of people will potentially share your content. Is there a community or any particular group that will share it? For example, if your content is about a brand new cosmetic product, it’s likely that makeup enthusiasts will be sharing it.

It’s time to use your creativity to make the content. So, keep exploring various options and learn from your mistakes. You need to be a keen observer of what works and what doesn’t and you can surely go success with your video one day.

There are videos that go viral on the internet. Do you know the reasons why? There are several factors that can improve the quality of video making and make it successful to go viral on the Internet.