Useful Tips to Optimize Google Adsense Campaigns for Better Earning

Google AdSense

There is no doubt that Google Adsense is one of the best platforms to earn money online. Whether you are a blogger or creating a website, it is a tool that can be beneficial for all. It is something that needs no introduction, but if it has to be simplified in plain and simple words, then Adsense is actually a quite simple and safe method that you can use to monetize your web page.

One of the best things about Adsense that set it apart from all other marketing tools is that it is not necessary that only the users with a product or service can use it. Any website or a blog page that provides informative content to its viewers can use Adsense and make easy money. However, in order to gain the most from this incredible tool, you need to be sure that you are using it properly.

In this blog, we will be discussing some useful tips that can help you in optimizing your Adsense campaigns:

  1. Try to use better keywords

 The first thing that you need to do is use better keywords if you want to make real money from your Adsense campaign. Remember this always, that keywords are the main source of Google Adsense earnings. Therefore, it is important that you use effective keywords that can really benefit you. Using keywords that are highly competitive will not help you in getting good ranking. For this, you can use Google’s great tool like AdWords keyword planner that can help you in finding keywords that are less competitive.

  1. Don’t ignore the keyword density

Long gone are the days when using too many keywords in the content would land you on the top. Today, the Google algorithm pattern is more sophisticated than it used to be a few years back. Using too many keywords can do more harm than good. So, it is better that you don’t perform keyword stuffing in your every content.  Check the keyword density of every content that you are about to post online.  It may surprise you, but the keyword density is going to play a deciding role in the type of advertising that you are going to be provided.

  1. Publish content regularly

Well, if you are having a blog website, then the content is the bread and butter for you. Therefore, it is important that you keep publishing content on a regular basis. This way, you will also be engaging all your viewers and will also attract new audiences as well. While publishing a post, make sure that you are using the right keywords and also maintaining the keyword density as well. You must know that posting new content every day on your websites means that someone will surely go through it and click on the ad that you have provided.

  1. Place the ad in the right position

Another important thing that you need to keep in mind while using Adsense is the position of the Ads.  Well, for you it might seem not so important from the surface, but the place you choose for your Ad can make a huge difference. Instead of putting the links on the side of the web page, try to put the links at the top or bottom of the content page so that they become as a part of the page.

  1. Don’t place too many ads

Well, there is nothing wrong with advertising, but there is a very thin line between optimum advertising and too much advertising. It is you who will have to maintain the balance by yourself. Placing too many will make the readers confused and will make the entire page look spammy.

Wrapping it up, Ad sense is a very effective and quick way to earn money from your web pages. All the tips mentioned above can definitely get you maximum results for all your efforts.

The difference between Remarketing and Retargeting

Remarketing and Retargeting

Today, thousands and thousands of businesses are turning online to reach the massive number of audiences available on this great platform. Every business is trying their level best to outdo each other and take the lead in this competitive market.

In order to do this, various tools and campaigns are being used for the promotion of businesses. Among them, there are two terms that are often confused- remarketing and retargeting. Even though they sound similar, they both are quite different from each other. In this article, we will be throwing some lights on these two topics and will take the time to understand the difference between them. So let us get started.

 What is Remarketing?

Basically, remarketing is the process of re-engaging with customers mostly via email marketing. Well, the situation of remarketing arises when a visitor performs a certain action on the company’s website.  For example, suppose a visitor add something in their wish list or remove something from their cart, then business will try to perform remarketing by sending an email to the visitor.

Well, remarketing is one of the most effective tools to promote business and reach potential customers.  The reason being that majority of internet users have email accounts. Therefore, it is easy to reach so many customers and that too instantly.  In plain and simple words, remarketing is a medium that is used to remind the visitors when they have left something behind while visiting your business site.

What is retargeting?

Retargeting, on the other hand, refers to the re-engagement strategies that include placing online ads, display ad, implementing campaigns that are specifically designed to target the audience who have once visited your business website but left without making any purchase. Well, this is the main difference between retargeting and remarketing.

 

Basically, the working process of retargeting is that when a person visits your business site and performs any action that you want them to take, then a cookie is set in their browser that creates a browsing history and you can use this information to retarget them with ads specifically crafted on the basis of their action. This is the very reason why most of the companies consider retargeting as a very effective method of promoting business.

Advantages of Remarketing and Retargeting

  • Brand Awareness-: The more the people are exposed to your brand; the better will be the chances that they will make a purchase from your business.
  • Improve the conversion rate: Both help in improving the rate of conversion exponentially for all your existing advertisement campaigns.
  • Better ROI: As the conversion rate improves significantly, the Return of investment (ROI) increases proportionally too.
  • Reduction in Loss: Remarketing and retargeting allow you to reach the visitors again, who have left the site without making any purchase. Therefore, it gives you a golden chance to bring a lead back again and try to make them your customer.

When and how to use retargeting and remarketing?

So by far, you must have understood the basic difference between retargeting and remarketing. Now let us know when and how to use both of them. Firstly, you have to grasp the fact that both retargeting and remarketing serves the same purpose i.e. to increase the conversion rate by interacting with the users who have shown a certain interest on your business site or desired to make a purchase but couldn’t do it.

When it comes to remarketing, it is ideal to use this tool when email marketing is the best medium available for you to interact with the consumers. Retargeting, on the other hand, have some limitation as you can deliver only a fixed amount of content to the consumers. In this situation, email provides a bit more space. Therefore, remarketing is effective when you are trying to remind your customer and include other promotional kinds of stuff as well.

However, if want to reach a large number of audience and be more flexible in the location of your content, then retargeting is the right choice for you. It is important for you to know one thing that remarketing only allows you to reach audiences who have already visited once, whereas retargeting allows you to reach new and old consumers both.

Wrapping it up, this was the complete introduction of both remarketing and retargeting. Both of them are highly useful when it comes to reaching the audience for business promotion.  Now from the next time, you will be able to use these two tools more effectively.

Amazing Ways to Make Your Landing Page Awesome

Landing page plays a crucial role in the success of online marketing. No matter how good your products or service are, or how good is your PPC campaigns, but without an effective landing page, your business won’t be able to get the success that it really deserves.

To understand the importance of landing page, it is necessary to first understand what exactly is landing page. In the realm of digital marketing, landing page refers to the standout alone page that is specifically designed for the purpose of advertising product or service of a particular business. Well, landing page plays a very significant role in the conversion of the audience to a promising customer. In this article, we will be discussing some of the effective ways that you can follow to make your landing page really awesome.

Keep it simple

One of the foremost and most essential rules for creating an effective landing page is to keep it as simple as possible. Creating a good and engaging landing page is not a rocket science. You have to use the most basic and resourceful elements such as a nice headline, brief description, high-quality images, certified credentials, and an attractive call to action.

Choose the color combination wisely

Well, it may sound not so important, but color combination of the layout of your landing page’s is quite important. According to science, color drives various emotions in humans that may be positive or negative depending on the color you choose. Generally, most of the customers make their opinion about the product in around a minute or two. The major part of that opinion is determined by the color combination used in the layout of the page alone.

Use engaging content to make your offer sounds exciting

Your landing page is of no use if it does not have a viable offer. Another important thing that you need to do is convince the customers why your offer is valuable in clear and precise terms. Try to use a decent headline and sub-headline in your landing page, as this will cater a great opportunity to make your offer look more valuable and exciting.

Don’t forget to perform SEO

The internet is stuffed with millions of websites and if you have not optimized your landing page, then there is a very thin chance that you will see visible traffic for your page. Any users while searching anything on the internet, barely visits the second page. Therefore, it is important that you keep your landing page optimized so that its ranking is good on the search result page. For this, you can use relevant keywords in your page’s URL, headlines, anchors, Meta descriptions and other content.

Add high-quality images

People love visuals more than words. Adding high-quality images will make your landing page more appealing. Stock photos are good, but including photos of your team and your satisfied customers are far better than that. Eventually, including photos of real people will improve the conversion rate.

Wrapping it up, landing page helps a lot in the growth of your company’s visibility. So, it is important that you show patience and give time in creating an effective landing page. All the steps mentioned above can help you a lot in getting an ideal landing page, provided if followed carefully.

Tips To Get the Right PR Agency for Your Business

best PR Agency for small business

Hiring a PR agency can be extremely beneficial for the growth of a business. It paves the way for the companies to connect with the audience and build a reputation that is very much needed if a company really wants to stand out in such a competitive market.

One good reason for hiring a PR agency is that there are many companies who are in this profession from quite a long time. Along with the experience, they also have skilled staffs that have the right knowledge about the industry.  However, finding the ideal PR agency can be a far more tiring and daunting task than it may seem. In the above article, we have mentioned some tips that can help you with this nerve-wracking task.

Determine your goals

The first and the foremost thing that you need to do is determine your goals before reaching out any PR agency.  Whether you are launching your company or willing to change the direction of your businesses, list all your objectives and then choose the company who can help you in accomplishing your goals.

Experience in the profession

Another crucial thing that you need to be sure of is whether the agency you are about to choose has direct experience in your respective market or not. Having a good understanding of the market will help them to analyze thing quickly and come up with effective strategies for your business.

Size is not equal to success

One of the most common misbelieve among many companies is that working with a large and global PR firm will guarantee success. Well, this is not always true as there are various small-sized firms out there in the market who can provide you with better results. The main objective is to understand the need of the customers and their goals. Big or small, companies that have this ability are surely the one worth investing.

Ensure the agency maintain a blog

It is very important to make sure that the agency you pick has a blog page and if they don’t, then simply move on. For the agencies that maintain a blog page, ensure that they update their content regularly for its viewers. One more thing, be sure that the agency you have chosen host the blogs on their own domain, not on others.

Know about their way to measure success

Well, another major thing that you need to check before hiring a PR agency is their parameter of success. There are plenty of agencies, who use traditional techniques such as clippings, media advertising equivalency, and PR value to measure their success. These techniques are definitely important, but you can’t rely totally on them.  Therefore, it is important that you give priority to other things such as Search engine rankings, inbound links, Website traffic, leads and sales.

Wrapping it up all, hiring a PR agency can be highly beneficial and can contribute a lot in the growth of your business. However, the main barrier is to find the right agency that suits your requirement. So, if you are planning to hire a PR agency, then this article will surely help you to find the right one.

What is digital marketing and how can it improve your business?

information of digital marketing

Although it may appear as complex to anyone with little online experience, the aim of digital marketing is really no different to traditional marketing. Simply put, this refers to advertising through digital channels which can be anything from a google advert or social media post to search engine optimization.

However, to understand its importance to a business, it is important to understand the many different forms of digital marketing:

Types of Digital Marketing

SEO – Search Engine Optimization

SEO services or more broadly search engine optimization refers to the most prominent strategy in digital marketing. These initials stand for Search Engine Optimization and the aim of this process is to rank a website as high as possible in Google search results. Costing anywhere between $500 and $5000 per month, this service can appear as quite a large expense for businesses but the results are almost permanent and subsequent sales should speak for themselves.

Pay Per Click (PPC)

Pay per click advertising is quite a different type of digital marketing in that it is always temporary. As opposed to other strategies, this one is short lived and designed for impulse or immediate action. However, it can be quite an expensive method and without identifying the right keywords or approach, pay per click can also be a complete waste of funds.

Social Media Marketing

Social Media is arguably the most recent marketing strategy on this list and incorporates a wide number of platforms including Facebook, Instagram and Twitter. While this channel can certainly produce sales and direct enquiries, this is the best way to build a reputation or develop a relationship with an audience. There are many approaches which can be taken in this regard such as Influencer marketing which utilises a social media user with a large following to attract potential customers or leads.

Digital PR Marketing

While this is often a tricky strategy, it can be the most rewarding and this refers to any attempt at gaining exposure for the brand or business. At times this can be a news article or a publication which outlines the information and nature of a business. We can sometimes incorporate affiliate marketing in this bracket. Affiliates are the equivalent of a salesperson in the online world and this “person” will bring leads to the business in return for a commission.

Content Marketing

They say that “Content is King” and this is certainly true in the current market, for content is absolutely the best way to attract leads and potential customers over the long term. With a strong focus on search engine optimisation, the real value of such content is that it is permanent and utilizes every other aspect of digital marketing including social media. Video, blog posts, tweets and Facebook posts are all considered content which is considered the most influential marketing strategy in the modern day.

Importance of digital marketing for a business

Marketing will always use the same principles and general theory but the process is something which will continue to change as the world we live in continues to evolve. In this respect, digital marketing has overtaken traditional marketing in recent years. As you can see above, digital marketing is an umbrella term for many aspects of marketing in the online world and while is usually best to focus on one main area, any of the above can be used simultaneously as part of a larger strategy. Either way, digital marketing is currently the key to a successful business and should be both the short and long term focus for any new business in particular.

Written by:  Derek Cullen, PRO Content Writer, Deadly Content

Top 11 Easy yet Effective SEO Techniques You Can Do Right Away Today

11 techniques of SEO

As an entrepreneur, it is important that you have a basic knowledge of how digital marketing works.  But, for those who wanted to specifically learn about how search engine optimization works, the best way to gain in-depth insight is to do it on your own.  It’s not really that difficult.  Here’s a preview of what you will learn after reading this article:

  •         How to Improve your Title Tag
  •         How to Search Long-Tail Keywords Using Google
  •         How to Look for Keyword Ideas Elsewhere
  •         How to Lower Your Bounce Rate
  •         How to Increase Clicks and Traffic
  •         How to Build Links Using Link Roundups
  •         How to Build Links Using Resource Pages
  •         The Importance of Writing Long Content
  •         How to Pick Keywords that Have More Chances of Ranking Higher
  •         The Importance of Visuals
  •         How to Rank Your Video on YouTube

But, before we’ll delve in on how to do SEO on your own, let’s first check the reasons why it is important to know its basic foundations.

3 Main Reasons Why You Should Learn SEO

  1. To truly put you in control – How would you know if the overall flow of your digital marketing campaign is on the right track if you don’t have any idea how your search engine optimization works? You will be at a disadvantage if you solely rely this on an agency without getting the basics.
  2.  To avoid getting victimized by fly-by-night SEO agencies – There have been many nightmare stories from entrepreneurs who got doped by SEO companies which promised immediate results but ended getting penalties from search engines because of unethical SEO practices.  You should know how to pick the right company and avoid the bad ones.
  3. To learn more about your business – As an entrepreneur, it is more beneficial for you that you learn the ins and outs of your business more especially if it deals with tracking the intent of your potential customers. Getting your hands on SEO can help you get a better perspective on how your potential customers look for your products or services online.

Search engine optimization is very important for your business because it doesn’t only bring you high-quality customers, but it also helps you manage your brand’s online reputation, allows you to study the minds of your target market, makes you competitive, and helps you gain more trust from the public, your customers, and your prospects.  Thus, it is always advantageous to learn how to do it.

11 Effective SEO Techniques You Can Easily Do On Your Own   

I bet you might hesitate to do implement these techniques, but if you will just try at least one or two, I’m quite sure you can do it with flying colors.  All these are ethical SEO practices and once you’re done checking each technique, you will close this page with a new set of applicable SEO know-how.

  1. Improve Your Title Tag by Using These Words

What you put on your title tag can greatly affect the attractiveness of your snippet in search results.  Most internet users are prone to click those ones with convincing description.

According to Brian Dean, Backlinko founder, there are specific words that keep on appearing on the Title tags of those web pages that appear on top of the search engine result pages (SERPs).

These are the common words that can help you improve your title tag:

  •         Best, News, Reviews, Top, Guide, Information, Community
  •         Works Quickly, Step-by-step, Right Now, Simple, Today, Quick, Easy

It has been observed that pages containing these words get more clicks and visits.  And, as you may have heard, Google ranks pages with high CTR (click-through-rate) on top of their SERPs.

  1. Use Google’s “Searches related to” to Find More Effective Long-Tail Keywords

Long-tail keywords are quite effective, especially if you are in a very competitive niche.  You can find them at the bottom of Google SERPs after entering a specific keyword.  Here are the steps on how to get them.

Steps on Getting a Long-Tail Keywords by “Searches related to” via Google Search

  •       Go to Google Search
  •       Type in your keyword
  •       Scroll down at the bottom of the page
  •       Check the “Searches related to” keywords and pick the best long-tail

These “Searches related to” keywords appeared on the SERPs because one way or another, they have high relevance to your main keyword.  Looking at these keywords alone can give you a glimpse of what your prospects have been checking on the web.  They can help you in crafting content that can possibly bring solutions to their needs.

  1. Get Keyword Ideas from Different Sources

Don’t rely alone on Google Suggest when looking for keyword ideas. You can get more ideas if you use the following websites:

  •         Bing
  •         Amazon
  •         YouTube
  •         And Wikipedia

It is very important that you get an array of keyword ideas so that you can get an in-depth perspective about your target market.

  1. Minimize your Bounce Rate

A bounce rate is simply the number of times people immediately click the back button after checking a page on the SERPs.  It’s just like when a potential customer enters a restaurant, checks its menu, but then decided to eat elsewhere.  If a lot of your potential customers are doing this, then you have a high bounce rate and this can turn out really bad for your business.  But, if the number of people doing this is very low, then you will not have to worry about it.

In SEO, it is a common knowledge that the lower your bounce rate, the higher the probability that you’ll get successful conversions.  Also, it has already been proven that Google gives preference to webpages with a lower bounce rate when it comes to ranking. Why?

It’s because a low bounce rate is an indication that your readers like your content and that your page is what exactly they are looking for.  So, how exactly can you minimize your bounce rate?

You can start by checking your Google Analytics and see which pages of your website have a higher bounce rate.  From there, you can develop a strategy to create a compelling content.  But, a compelling content is not enough.  This content should be what your target audience is looking for.  Thus, it all boils down to number 2 and 3 – effective keyword research.  If you are using the right combination of keywords and optimize them properly, then this can also help you to minimize your bounce rate.

  1. Increase Clicks by Using Google AdWords

The sponsored ads you see on top or at the bottom of the search results in Google are from the Google AdWords.  They can be of great help if you are looking for ideas on how to increase the number of clicks every time your page snippet is displayed in the SERPs.

They can help you because the keywords used in these ads are highly optimized to attract high- quality leads.  Here are the steps on how you can use these ads to improve your CTR (click-through-rate).

  •         Go to Google.com and search for your keywords
  •         Check the ads that appear on top and at the bottom of the SERPs page
  •         Study the ads and the terms they use. Use them appropriately to improve            your title and description tags
  •         Track using Google Analytics if there are any changes in your CTR and                  Traffic

If you are not familiar with Google Analytics, you can read here to find out why it’s a widely popular web tracking tool.

  1. Use Link Roundups to Build High-Quality Links

Despite the advancement and the constant change in search algorithms, backlinks are still considered as one of the top signals in ranking webpages.  They are just like the connections we make in real life. For example, if you are a politician, the more connections you have, the higher the opportunities you’ll get in your career.  If your connections are of high status in the society, then you will have better chances of achieving your goal.

In SEO, these connections are your website’s backlinks.  The more your backlinks are the better, but make sure they are of high quality.  Because if they come from bad (spammy, malicious) websites, there’s a big chance that you’ll get penalized or worst, get de-indexed from search engines. This means your website won’t appear even at the very bottom of Google or Bing’s search results.

One of the easiest but ethical ways of building backlinks is to join in Link Roundups.  These are actually blog posts that aim to list recently published content that are of high relevance to that blog’s niche.  So, how you can do this?

The very first thing you need to do is to find Link Roundups in your niche or industry.  For example, if you are a voice-over company, you can use the following search strings to find blog posts that do Link Roundups:

  •         Voice over online + “Link Roundup”
  •         Voice over online + Roundup
  •         Voice over online + “Best Of”
  •         Voice over online + This Week

You can then contact or reach out to the blogger who manages the Link Roundups and express your interest to join.   Ask them if they can include your link.  You can search Google to look for email template on what to specifically tell them if you find it hard to craft a message on your own.

  1. Look for Resource Pages to Earn More High-Quality Backlinks

Resource pages are web pages intended to give website visitors more information about a specific topic from other relevant sources.  It works the same as Link Roundups, but instead of pooling recently published content, resource pages aim to pool the best content of all time on a specific topic. Here’s what you can do to include your content on someone’s resource page.

  • Go to Google.com and use these search strings to look for relevant                        websites with resource pages:

–          “your keyword” + “resource page”

–          “your keyword” + “resources”

–          “your keyword” + “recommended sites”

–          “your keyword” + “links”

  • Filter through search results and choose the website where you feel that            you can add value in terms of topic and niche relevance
  • Contact the website owner.  You can google email template if you are not            sure how to construct your message.

Lastly, always remember that most contents that are included in a resource page are those ones that tackled a topic comprehensively.

  1. Write and Publish High-Quality Content That Delves in Deeper into a Specific Topic

This is the most natural thing to do if you want to attract more traffic to your website.  Search engines prefer web pages with high-quality content.  These are pages filled with relevant, helpful, and more detailed information.

These days, if you are keeping a closer look on how big search engines rank web pages on top of the SERPs, you’ll realize that most of the ones they put on the top are the long-form ones.  Why? Because they commonly contain a more in-depth analysis of the topic.

Thus, if you want your content to rank in the SERPs, focus on a topic wherein you can discuss a lot of related sub-topics.  That way, you can provide a more detailed answer to your readers.

  1. Focus on Keywords with Less or Few Features in the SERPs

When a specific keyword appears in the SERPs with complete features such as the knowledge graph, rich snippets, video results, and more ads, then this means that this keyword has a very high competition.  It indicates that you have a lower chance to rank this keyword and it’s better to use the one with lower competition.

For example, if you search “social media marketing” on Google, you can see that its results are displayed with complete SERP features.  This means that you cannot use this keyword.  Now, let’s use “social media marketing Dallas Texas”.   If you’ve checked that out, you can see that its results don’t come with SERP features, this means this is a good keyword.

  1. Use Appropriate and Sufficient Graphics to Boost the Attractiveness of Your Content

A content with no graphics is completely boring.  How could you attract potential readers if they cannot easily understand your text because it doesn’t come with a visual explanation?

It’s important to know that most web pages that rank well in Google are image-rich content.  Making an effort to create appropriate graphics for your blog post or web page is very important because people in general love visuals.  Also, embedding an appropriate infographic or video can help you lower your bounce rate and can ultimately boost engagement.

Lastly, here’s the 11th tip that you can use if you are also interested in optimizing your YouTube video to rank higher in SERPs.  Remember that in addition to being the largest video community, YouTube is also a giant search engine.

How to Rank Your Video on YouTube

SEO is not only limited to Google, Bing, and Yahoo.  Video communities such as YouTube or social networking websites such as Facebook are also search engines.  YouTube has over 1 billion users and you can’t just ignore that.  So, how to optimize your YouTube video so that it will rank better inside YouTube and in Google SERPs?  Here’s what you can do.

  • Pay attention to its Meta-data – Your video Meta-data includes its Title, Description, and Keywords.  Make sure to clearly state the main intent of your video on its title. Your description should be on point and it must contain relevant information on what the video is all about.  Your keywords must also be carefully picked.
  • Produce attractive content – If you want to get more traffic, views, and higher rankings then this is the only way to go.  Keep your video length short and make sure it is not boring.
  • Create more videos in your channel – YouTube is keeping a tab in the activity of your channel.  Make sure you produce videos regularly and your channel page has your complete information.
  • Engage with your viewers – Showing your prospect viewers that you value feedback and you are willing to engage with them can help you establish trust. Make sure to reply to their questions and you can ask questions as well.  This type of engagement shows that your videos bring value to the community.

These are just the basic techniques you can do on your own.  If you want to learn more about how to use YouTube for SEO, you can always get the help of a Digital Marketing professional to guide you thoroughly.

Final Thoughts

Learning SEO on your own and applying it in an actual setup might scare you at first.  But, once you get the grip of the basics, you won’t just find it useful but enjoyable as well.  It is not bad to gain new skills every now and then and learning how to do basic SEO is for sure one of the best things that can happen to you more especially if you are serious in using digital marketing to bring more business into your company.  Good luck!

 

Sources:

https://www.youtube.com/watch?v=zYwRt8b7urw&feature=em-uploademail

https://junto.digital/blog/seo-stats-2017/

https://www.skyword.com/contentstandard/marketing/10-stats-that-will-shape-your-2017-seo-strategy/

http://soloseo.com/blog/improving-business-productivity-should-businessmen-learn-how-to-seo/

https://searchengineland.com/the-ultimate-list-of-reasons-why-you-need-search-engine-optimization-121215

Social Media Marketing- Let Media Help You Get Social

benefits of social media

We are living in the age of exploration; it’s time for something bigger, to grow up with the power of social media marketing. Businesses of all sizes are getting utmost popularity with social media. However, getting on the right track can be quite daunting for novice players, which is why we are here to offer this tutorial to business owners intending to take their business to a large scale.

The Fundamentals:

Just like any other method, social media can also be handled either in a right and wrong way. Most of you think that making a page in any social media is just enough. While others think that creating profiles in as many as networks and remaining active on all of them will do the job. There are indeed some basic techniques we need to use to make the make social marketing seamless and easy as it can be. Following are some of the tips that can make networking easy and absolutely hassle-free. Keep these useful tips in mind before creating your profile.

Create a Profile that Speaks About You

The foremost step to begin with is by creating your profile. This requires precision and consistency. Make sure to add user image, user name, contact info and description correctly. When promoting a brand, user must tell audiences about the company he/she is connected with. This way, consistent branding can really develop a business and help it reach its goal.

Getting Active Online

What common thing many people do is not getting active. If you want to be benefited with social networking, make sure to dedicate your time in these networks. You should be active and participate in the community to join groups, add friends and brand advocates. It will take time, but you get the real worth of your time and effort.

Join Community

Building relationship in social media is very much similar to that of maintaining relationship in the real life. Online you are exposed to people living all over the world. Mae sure you are added with the right choice of friend’s cycle and maintain a balance of communication. Remember, if you show support to your network you can expect them from others as well.

Be Transparent in Your Profile

Try to be clear and precise with your brand. Your network wants to see what is true and specific about you. Be willing to share updates about the company or brand you are connected with.

When you are ready to take these advice, just remember that it involves a lot of time and effort. Try to be calm and considerate. At the beginning, pick a few networks to start with the journey and keep them operating. If your approach doesn’t seem to work out fruitfully, give a break and try out a different approach.

Hope these guidelines help you with sufficient information on social media marketing.

Social media can be handled either in a right and wrong way. Only creating a page in any social media and remaining active on all of them are not enough. There are indeed some basic techniques we need to use to make the make social marketing seamless and easy as it can be.

Why should CPAs start blogging?

CPAs start blogging

Accounting and blogging would have been two odd talents for a same person if we were in the 90s. People would have never been able to relate accounting with blogging or any other digital form of writing, but with the passage of time, the perception and practice of people took a 180- degree flip.

Nowadays, everyone knows the power of blogging and how people are earning 6 digit figures only from blogging. According to the current trend of SEO and strategies for getting your site rank up in the search engine list, blogging is one of the most powerful tools.

Most of the accountants are present on the digital platform and everyone fights to rank higher because that’s how one will get traffic to his website and increase the number of clients. A CPA who regularly blogs is always benefited from it because, in addition to allowing the CPA to show his expertise, he is building his online audience which comprises of potential customers as well.

So, let’s see why CPAs should start blogging and how they can get benefited from it.

It shows you are updated

Whether you believe it or not, but blogging is a way of showing the world that you are matching the pace with the advancement of time. You should regularly blog about the topics that are trending or which are very popular. For example, you can write a blog about the benefits of migrating from QuickBooks desktop to QuickBooks cloud hosting.

By showing the world and your audience that you are updated with time, you will be able to leave a positive impact on their mind which will unnoticeably contribute towards the growth of your business.

Blogging enhances your SEO strategy

Search engine determines your website on the basis of keywords. Build a list of keywords which are relevant to your business and which are mostly searched by your potential clients. After that, try to incorporate them into your blogs.

This way, you will be able to improve your search engine ranking and become more visible to people. Without using keywords in your blogs, you won’t be able to get the benefit of SEO from your blogging practice and if you can take down two targets with one bow then there is no problem in doing so.

Personalize your accounting practice with blogging

You must be going an extra mile to make your clients feel special and extend your list of satisfied clients. Blogging, however, is a great tool to reach the potential clients who are not aware of you and your expertise. By blogging, you put a brand to your name and that’s how you personalize your accounting practice and become more visible to more people.

Blogging and accounting practice should go hand in hand because now the current era demands versatility. If you are a CPA and you haven’t started a blog yet, then don’t be afraid because it is not a rocket science and it can be done without even investing a single penny.

So, there is a very unique concept when you get up that is morning, There is nothing delay, If you are a CPA and thinking to start a blogging then I am going to mention some guest blogging websites below. You can start blogging with them. I hope it will be fruitful for your business.

# Website name Category
1. http://puretechblogs.com/ Technology
2. http://mytechtravel.com/ Technology, finance
3. http://fabublogs.com/ Technology, travel and finance
4. http://techypeach.com/ Technology
5. http://theaccountingblogs.com QuickBooks hosting, tax software hosting.
6. http://techely.com/ Technology
7. http://trouns.com/ Technology, finance, entertainment, social media, etc.
8. http://triptattle.com/ Business, finance, technology, entertainment, etc.
9. http://ninebucket.com/ Marketing, technology, travel, finance, social media, etc.
10. http://paulstalk.com/ Technology, social media, etc.
11. http://tektost.com/ Technology, finance, business, social media, etc.
12. http://runtoremain.com/ Blogging, content marketing, technology, business, etc.
13. http://searchcontents.com SEO, Content Marketing, Cloud Computing etc.
14. http://theseoblogs.com/ SEO, web designing, WordPress, internet marketing, etc.
15. http://gotomymoney.com/ Finance, SMEs, entrepreneur, etc.
16. http://thebizblogs.com/ Technology, social media, business, etc.
17. http://thecloudblogs.com/ Cloud Computing
18. http://theblogspider.com/  Blog Directory

 

Strategies to Handle Negative Reviews with Social Media Reputation Management

poor social media reputation

About Reputation Management

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

People may give various explanations about online reputation management. Many marketing executive fail to understand how poor online reputation management has a big impact on company’s revenue and can damage company sales. Some may consider it just a simple task to monitor social media, while believe that it has got some important task to do with public relations, and others have literally no idea how it can impact business and sales.

The internet and most trending social media has introduced a new way of interactive channel for customers to express their views and complain about defective products or poor services. It is true that often a disappointed customer will spread the news about their worst experience to many people but a satisfied one remains silent. Today, the internet is a platform through which discontented customers can tell the world about their experience and how unhappy they are with a particular product or service in seconds. If you ignore it, the situation won’t change and the problem gets worse.

How and where we should respond?

As major brands get better at their digital and social media marketing, they risk alienating consumers, even when such enterprises understand that social media marketing depends upon conducting sincere conversations with customers. After all, we consumers don’t always appreciate a conversation with a big company, even a sincere one.

Social media, including Facebook, Twitter, throws light on the negative events fast and very publicly. When any misfortune happens to your brand, news travel like wild fire, so everyone must be prepared to act in response quickly and more professionally. Below are mentioned some tips to evade such instances and protect your company’s reputation.

  • Utilize tools to monitor all social media communication platforms for any negative event happens.
  • Always get a plan ready in advance to face any incidence that hampers your company’s name. Get a team ready in advance to respond and face the challenge. The team will efficiently handle the situation by discussing negative events, determining the best response and addressing the issues as fast as possible on all social media channels.
  • Use the common social media platform like Twitter and Facebook to proactively broadcast new launch and company news. Add a link to the landing page so people can read the news about your company that you are promoting.
  • Use the social media channels to promote Press Release that broadcast your company events and awards and recognitions you have achieved. The mantra is to promote your own brand name.

Social media is a multi-dimensional. It is one of the most powerful and efficient tools that can make or mar your interest. You need to monitor your brand name and keywords all round the clock and make sure to respond quickly to requests. Address to negative statements and complains immediately to minimize damage and manage further risks. What is important is to respond to all the negative impacts quickly in a positive and helpful manner.

Target the Right Audience

With over millions of users on social media platform like Twitter, you need to target particular audience you want for effective result. Many uses are there who are using the account just to go with the flow and they are least interested in what you have to sell. You need to be specific and choose only the right audience so that your message reaches out to the right people. You don’t want to sell your product to the wrong product. As you find potential customers, follow them and add them to your Twitter list so that it is easier to monitor them.

To sum up, if negative comments are hampering your interest, never ignore those comments. Address them at the right time and this way your brand and company reputation will improve.

Online reputation management is important to sustain your company’s brand name. Internet is the platform through which customers can spread a word about your company and their experiences and how unhappy they are with a particular product or service. If you ignore it, the situation won’t change and the problem gets worse. Addressing it at the right time can help to protect your company’s reputation. 

Leveraging Online Tools for Effective Digital Marketing Campaign

Digital Marketing Campaign

In the recent years, there has been a steady shift in the consumer behavior from physical to virtual stores. One of the biggest challenges faced by the brick and mortar stores today is the competition from e-commerce websites. An online presence for a business is the standard requirement of today since it is the most powerful marketing and communication tool and a highly cost-efficient platform for the business.

A strong online presence for any business today is the critical necessity. Over the last few years, internet usage has grown tremendously and it has revolutionized the way communication takes place. Businesses have started to use the Internet as a medium to meet their objectives. If you have marketing plans that can increase the brand value for your business by boosting sales, you will need to know the secret that will work wonders for your business.

Below are outlined some methods you need to consider leveraging the power of digital technology to boost your business-

Social Media Marketing

Social Media is basically for free advertising. It is a good platform to know your audience and what kind of content they really appreciate. One of the benefits of social media is to connect directly with and understand your potential clients. Traditional style of promotions on TV, radio, and banners are generally one-sided. On social media platforms, brands can make direct connections, continues communications and see the other sides as well.

Blog Post

Creating a compelling blog post has been a success over the traditional content marketing methods. Print Media like Newspaper, Magazine articles and ads might have helped to establish authority in a specialized field, but online blogging has much more to offer. It helps the company create a strong identity and build networks based on trust. With a relevant blog post, you can effectively drive in traffic to the company’s website.

Digital Advertising

Pay per Click or PPC advertising is a useful initiative and with expert guidance, the profits will be more. It is rather cost effective than other forms of advertising and since the amount is calculated in smaller units, you can have control over your investment. The benefits of this marketing campaign include higher online visibility, highly targeted traffic to the website and an ROI.  

Local SEO

Local SEO is mainly a branch of digital marketing which focuses on pulling local customers to the business when they are looking for the product or service provided by you. It makes businesses visible to local customers when they search for the products or services online.

Most search engines consider the location of the user before showing the search result. It is the job of the local SEO to make sure that the website shows up when a search takes place.

Implementing online marketing for your company is not an expensive investment. So, it shouldn’t be very difficult for you to explain its necessity to the entrepreneurs.  

A strong online presence of any business today is a critical necessity. The power of the Internet has been used as a medium to meet their objectives. If you have marketing plans that can increase the brand value for your business by boosting sales, you will need to know the secret that will work wonders for your business.