5 Myths about Link Building That Needs To Be Busted

Link Building

There is no doubt in that link building is one of the most important ways to boost search engine ranking. Despite the massive importance in SEO, Link Building is still a victim of various misconceptions and myths that are holding many people from using it in a full-fledged manner.

In the realm of SEO, the pattern of Google algorithm is something that is certainly not fixed and is rapidly changing day by day. Earlier the guidelines that most of the search engines used in considering the link building were very much decided on the terms of quantity. However, today this has changed and now Google focuses more on the quality rather than the quantity.

Therefore, if you really want to make the most from your digital marketing campaigns, then it is important that you take the time to educate yourself about the most common misconceptions and myths related to link building. With this, you will be able to use the link building tool in a more efficient way. In this article, we will be mentioning all those common myths and take our time to bust them one by one. So let’s get started.

Myth#1: Link Building is useless

One of the biggest misconceptions among the people about link building is that it is no longer effective. Most of the people believe that the effectiveness of link building is reducing day by day. Well, this is something that is not correct. Link building is still one of the crucial factors of SEO. However, one thing that you have to keep in mind while building links for your web pages is the relevancy.  Using links which are not relevant to your business by any means may hamper your page credibility and might even trigger the chance of getting penalized by Google.

Myth#2:  Image links are bad from an SEO perspective

 Another major misconception about link building is that using the links in the image is not good from SEO perspective. First thing first, it is important for you to realize that every aspect of SEO if misused might be bad. So, it’s you who have to keep the balance between the right use and wrong use. Basically, many spammers just stuff the keywords in ALT tag descriptions of the images in order to get higher ranking and fool the Google’s System. However, this case is long gone as now Google algorithm is much smarter than it used to be.

Myth#3:  Using more than two links in one site is not fruitful 

Indeed, it is true that you have to focus on diversity, but there is nothing wrong with using more than one link from just one website. You have to understand that the main objective of link building is not only increasing your page ranking but to draw traffic to your websites as well. However, try to focus on the quality when using links rather than the quantity. What’s the point of putting links that is not relevant to your business; even chances are strong that you will be penalized by Google.

Myth#4: Only use NoFollow links while link Building

There are many people who say that every link used in the link building process should be a NoFollow. Well, to be very honest, the majority of the links present on websites are mostly dofollow. The overall percentage of nofollow links used is comparatively very lower than the overall percentage of dofollow links.  Nofollow links are the links that can be accessed by the humans only, so it will be of not much use in contributing to the ranking of the page. On the other hand, Dofollow links are accessible to humans as well as Google bots.

Well, this was pretty much. All the misconceptions mentioned above will do more harm than good to your website. So, from next time don’t just fall on the words of the people. Take your time and learn about link building as much as possible.

Everything that you need to know about Influence marketing

Today, almost every business is moving to the online platform in order to reach the massive number of audience available on this great platform. However, this has led to a huge competition in the market and every company has been taking every possible step to take the lead.

Today, as soon as a website is opened, several ads in the form of videos, pop-ups, links and others appear on our laptop screen that at times make us feel irritated. This is the reason why many people today have a cynical attitude towards advertisement. People don’t rely on these ads much and look for something more credible and reliable source.

If you are in the field of digital marketing, then you must have heard about influence marketing before and if not, then you will learn everything related to it after reading this blog. So, let us get started.

What is Influence marketing?

Basically, influencing marketing is a form of marketing in which the marketers focus on influential people instead of targeting the audience as a whole on social media platforms. Well, in this type of marketing, certain individuals are identified who have a good influence over the people and then marketing activities are being carried out by these influencers.

Influence can come from various places and it is not always necessary that the influencer should be a celebrity.  Any individual person, group, or place can be an influencer. Nowadays, bloggers are also being widely introduced by many companies to carry out influence marketing due to their authentic approach and loyal followers. A product recommended by a blogger would seem to be more credible for the viewers than the traditional marketing.

Well, influence marketing is quite unique in its own way because it focuses on an individual rather than a large audience. So, it is easy to understand one person (Influencer) rather than understanding the behaviors of a large number of consumers. Therefore, companies should make sure that they have a good and organic relationship with the influencer.

Strategies to perform influence marketing in an effective way

1. Choose the most suitable influencers

You just expect to reach the audience by connecting with the influencer who is not related to your niche by any means. For this, there are plenty of tools available online which can be used to analyze the social media landscape of many influential accounts based on their locations, profession, category and many more.

2. Maintain a good relationship with the influencer

Well, it is very important to maintain a good relationship with the influencer before asking him/her to endorse a product/service.  After all, it’s them who will be the face of your company for the time being

3. Find your influencers preferences

Try to deliver the content and other promotional materials in a more convenient way. Whether it’s a print, video, audio, or some other format.

4. Make it easy to access content

 Remember, it’s the influencer who will be the face of your company for the time being and will share the content with the follower. Therefore, make it easy for them to integrate your content into their blogs, social media pages, and various other channels.

Well by now far, you must have understood pretty much everything related to influence marketing. So, now all you have to do is find the right influencer for you and follow all the effective points mentioned above carefully to get ROI.

Tips To Get the Right PR Agency for Your Business

best PR Agency for small business

Hiring a PR agency can be extremely beneficial for the growth of a business. It paves the way for the companies to connect with the audience and build a reputation that is very much needed if a company really wants to stand out in such a competitive market.

One good reason for hiring a PR agency is that there are many companies who are in this profession from quite a long time. Along with the experience, they also have skilled staffs that have the right knowledge about the industry.  However, finding the ideal PR agency can be a far more tiring and daunting task than it may seem. In the above article, we have mentioned some tips that can help you with this nerve-wracking task.

Determine your goals

The first and the foremost thing that you need to do is determine your goals before reaching out any PR agency.  Whether you are launching your company or willing to change the direction of your businesses, list all your objectives and then choose the company who can help you in accomplishing your goals.

Experience in the profession

Another crucial thing that you need to be sure of is whether the agency you are about to choose has direct experience in your respective market or not. Having a good understanding of the market will help them to analyze thing quickly and come up with effective strategies for your business.

Size is not equal to success

One of the most common misbelieve among many companies is that working with a large and global PR firm will guarantee success. Well, this is not always true as there are various small-sized firms out there in the market who can provide you with better results. The main objective is to understand the need of the customers and their goals. Big or small, companies that have this ability are surely the one worth investing.

Ensure the agency maintain a blog

It is very important to make sure that the agency you pick has a blog page and if they don’t, then simply move on. For the agencies that maintain a blog page, ensure that they update their content regularly for its viewers. One more thing, be sure that the agency you have chosen host the blogs on their own domain, not on others.

Know about their way to measure success

Well, another major thing that you need to check before hiring a PR agency is their parameter of success. There are plenty of agencies, who use traditional techniques such as clippings, media advertising equivalency, and PR value to measure their success. These techniques are definitely important, but you can’t rely totally on them.  Therefore, it is important that you give priority to other things such as Search engine rankings, inbound links, Website traffic, leads and sales.

Wrapping it up all, hiring a PR agency can be highly beneficial and can contribute a lot in the growth of your business. However, the main barrier is to find the right agency that suits your requirement. So, if you are planning to hire a PR agency, then this article will surely help you to find the right one.

What Makes SEMrush the Most Efficient SEO TOOL?

best seo tool semrush

We are living in an era where SEO is the backbone behind the success of every online business. As an SEO expert, you cannot just come up with strategies and implement them; the first and major part of the process is to see how your website is performing.

You will have to ensure yourself of various things like the keywords you choose to generate leads, type of audience that you are targeting, and know about your competitors. All these things will not be answered if you just formulate the strategies for your business growth. You need to exactly know about the areas that require improvement.

There are large numbers of SEO tools that can help you to know all these things, but nothing can beat the effectiveness of SEMrush. Basically, SEMrush is an SEO tool that is used for keyword and domain’s research. This great tool is used by many SEO experts for optimization of sites and generating more traffic. It completely transforms the way your website functions and is a must-have tool for every SEO experts. Below is the list of some of the amazing features of this great tool:

Provide a quick overview of your website’s performance

In order to take your business top, you should know about the performance of your own website before going through your competitors. SEMrush provides an overview status of the traffic growth, keywords rankings, even the places where keywords are performing well. One of the best things about SEMrush is that it enables you to see the data very easily and you won’t have to wait for another day to see the results.

Helps you find the quality long tail keywords

SEMrush is known for its accuracy and abundance of keyword data. The tool tracks around 100 million keywords in its database that are present in both the local and international version of Google and Bing. By using SEMrush, you can view all the keywords or you can export them in an excel sheet. Longer keywords are relatively used more by the people while searching for anything on the internet. SEMrush can help you immensely in finding those long tail keywords and will let you know about the keywords that are being used most by the people.

Helps you to better understand the competitors

There are hundreds of people out there who are trying to take their online business on top. Therefore, it is important that you are well aware of your competitors’ campaigns and their ongoing strategies. SEMrush helps you a lot in better understanding your competitors by letting you know what type of keywords they have been using. Instead of showing the report of a particular competitor, SEMrush will show you the top 20 pages that are ranking for specific keywords.

Provide Keyword ranking

SEMrush is also equipped with a keyword difficulty tool. This allows you to see the ranking of a particular keyword that is being used on your website. It gives each keyword a number according to its performance. Usually, a keyword with a higher number means a higher traffic phrase. Well, this is of paramount importance when it comes to optimizing your website.

Summing it up all, SEM rush is a great tool and is a must toolkit for every SEOs. With the valuable information provided by SEMrush, you will be to come up with a better and effective strategy that will help a lot in generating traffic for your website.

Things To Avoid While Writing a Good Content

Tips for writing good content

The word writing has now different meaning as things have moved from thick books to the internet. In order to survive in the digital world, you need to have good content with you otherwise, all your SEO efforts will turn into a trash and you will not get any result.

Earlier, people used to write only for informing people, sharing expertise and giving tips and tricks but now content writing has become a strong pillar of your SEO strategy. Whether it is website content or blog writing, content holds its own value, even in this word of digitalization.

But being a good content writer requires different skills as there are many people out there who are writing on the same topic. If you don’t adopt the right strategy while writing content, then it might get lost in the gigantic wave of content which are already available on the internet.

So, in this blog post, we will be looking at the things which you need to avoid in order to write good content and get expected results.

Making a mash

One of the biggest mistakes which most of the content writers make is that they mash up the arrangement of their content. Even before starting to read, a person firstly takes a look at the shape of the content and how it has been crafted into a masterpiece. Crafting an article or blog is not that difficult but you need to keep few things in mind. Separate your content into paragraphs, add bullet points, include images, bundle it with facts and then you will come out with the most attractive looking article.

Repetitive words

You can make an article of even 400 boring by using repetitive words and most of such cases occur because the writer has not that much strong vocabulary. If one has not a good treasure of vocab then he will be using the same words, again and again, in the same article and it will make the article boring for the readers.

It doesn’t mean you should start using words like circumlocution or Subdermatoglyphic but having a long list of simple vocab will help you to make your article more interesting to people. Like, instead of using advantage in every paragraph, you can use benefit or plus points or blessings.

Errors and issues

Another big problem with the writers of the digital era is that they ignore one of the most important steps of writing which is proofreading. A well-structured article beautified with unique words will go to trash if it is full of errors. There can be grammatical errors, punctuation errors, issues in sentence formation and fragments, etc.

In order to product an art, you need to fine tune it before presentation and the same goes with the writing skills of a writer. You can use various modern tools for proofreading your content and make it error free from all perspectives.

Producing a good content is not less than an art because it involves a lot of creativity. By using the tips in this blog post, you can also become a good content writer and make the internet more informative.

What is digital marketing and how can it improve your business?

information of digital marketing

Although it may appear as complex to anyone with little online experience, the aim of digital marketing is really no different to traditional marketing. Simply put, this refers to advertising through digital channels which can be anything from a google advert or social media post to search engine optimization.

However, to understand its importance to a business, it is important to understand the many different forms of digital marketing:

Types of Digital Marketing

SEO – Search Engine Optimization

SEO services or more broadly search engine optimization refers to the most prominent strategy in digital marketing. These initials stand for Search Engine Optimization and the aim of this process is to rank a website as high as possible in Google search results. Costing anywhere between $500 and $5000 per month, this service can appear as quite a large expense for businesses but the results are almost permanent and subsequent sales should speak for themselves.

Pay Per Click (PPC)

Pay per click advertising is quite a different type of digital marketing in that it is always temporary. As opposed to other strategies, this one is short lived and designed for impulse or immediate action. However, it can be quite an expensive method and without identifying the right keywords or approach, pay per click can also be a complete waste of funds.

Social Media Marketing

Social Media is arguably the most recent marketing strategy on this list and incorporates a wide number of platforms including Facebook, Instagram and Twitter. While this channel can certainly produce sales and direct enquiries, this is the best way to build a reputation or develop a relationship with an audience. There are many approaches which can be taken in this regard such as Influencer marketing which utilises a social media user with a large following to attract potential customers or leads.

Digital PR Marketing

While this is often a tricky strategy, it can be the most rewarding and this refers to any attempt at gaining exposure for the brand or business. At times this can be a news article or a publication which outlines the information and nature of a business. We can sometimes incorporate affiliate marketing in this bracket. Affiliates are the equivalent of a salesperson in the online world and this “person” will bring leads to the business in return for a commission.

Content Marketing

They say that “Content is King” and this is certainly true in the current market, for content is absolutely the best way to attract leads and potential customers over the long term. With a strong focus on search engine optimisation, the real value of such content is that it is permanent and utilizes every other aspect of digital marketing including social media. Video, blog posts, tweets and Facebook posts are all considered content which is considered the most influential marketing strategy in the modern day.

Importance of digital marketing for a business

Marketing will always use the same principles and general theory but the process is something which will continue to change as the world we live in continues to evolve. In this respect, digital marketing has overtaken traditional marketing in recent years. As you can see above, digital marketing is an umbrella term for many aspects of marketing in the online world and while is usually best to focus on one main area, any of the above can be used simultaneously as part of a larger strategy. Either way, digital marketing is currently the key to a successful business and should be both the short and long term focus for any new business in particular.

Written by:  Derek Cullen, PRO Content Writer, Deadly Content

Top 11 Easy yet Effective SEO Techniques You Can Do Right Away Today

11 techniques of SEO

As an entrepreneur, it is important that you have a basic knowledge of how digital marketing works.  But, for those who wanted to specifically learn about how search engine optimization works, the best way to gain in-depth insight is to do it on your own.  It’s not really that difficult.  Here’s a preview of what you will learn after reading this article:

  •         How to Improve your Title Tag
  •         How to Search Long-Tail Keywords Using Google
  •         How to Look for Keyword Ideas Elsewhere
  •         How to Lower Your Bounce Rate
  •         How to Increase Clicks and Traffic
  •         How to Build Links Using Link Roundups
  •         How to Build Links Using Resource Pages
  •         The Importance of Writing Long Content
  •         How to Pick Keywords that Have More Chances of Ranking Higher
  •         The Importance of Visuals
  •         How to Rank Your Video on YouTube

But, before we’ll delve in on how to do SEO on your own, let’s first check the reasons why it is important to know its basic foundations.

3 Main Reasons Why You Should Learn SEO

  1. To truly put you in control – How would you know if the overall flow of your digital marketing campaign is on the right track if you don’t have any idea how your search engine optimization works? You will be at a disadvantage if you solely rely this on an agency without getting the basics.
  2.  To avoid getting victimized by fly-by-night SEO agencies – There have been many nightmare stories from entrepreneurs who got doped by SEO companies which promised immediate results but ended getting penalties from search engines because of unethical SEO practices.  You should know how to pick the right company and avoid the bad ones.
  3. To learn more about your business – As an entrepreneur, it is more beneficial for you that you learn the ins and outs of your business more especially if it deals with tracking the intent of your potential customers. Getting your hands on SEO can help you get a better perspective on how your potential customers look for your products or services online.

Search engine optimization is very important for your business because it doesn’t only bring you high-quality customers, but it also helps you manage your brand’s online reputation, allows you to study the minds of your target market, makes you competitive, and helps you gain more trust from the public, your customers, and your prospects.  Thus, it is always advantageous to learn how to do it.

11 Effective SEO Techniques You Can Easily Do On Your Own   

I bet you might hesitate to do implement these techniques, but if you will just try at least one or two, I’m quite sure you can do it with flying colors.  All these are ethical SEO practices and once you’re done checking each technique, you will close this page with a new set of applicable SEO know-how.

  1. Improve Your Title Tag by Using These Words

What you put on your title tag can greatly affect the attractiveness of your snippet in search results.  Most internet users are prone to click those ones with convincing description.

According to Brian Dean, Backlinko founder, there are specific words that keep on appearing on the Title tags of those web pages that appear on top of the search engine result pages (SERPs).

These are the common words that can help you improve your title tag:

  •         Best, News, Reviews, Top, Guide, Information, Community
  •         Works Quickly, Step-by-step, Right Now, Simple, Today, Quick, Easy

It has been observed that pages containing these words get more clicks and visits.  And, as you may have heard, Google ranks pages with high CTR (click-through-rate) on top of their SERPs.

  1. Use Google’s “Searches related to” to Find More Effective Long-Tail Keywords

Long-tail keywords are quite effective, especially if you are in a very competitive niche.  You can find them at the bottom of Google SERPs after entering a specific keyword.  Here are the steps on how to get them.

Steps on Getting a Long-Tail Keywords by “Searches related to” via Google Search

  •       Go to Google Search
  •       Type in your keyword
  •       Scroll down at the bottom of the page
  •       Check the “Searches related to” keywords and pick the best long-tail

These “Searches related to” keywords appeared on the SERPs because one way or another, they have high relevance to your main keyword.  Looking at these keywords alone can give you a glimpse of what your prospects have been checking on the web.  They can help you in crafting content that can possibly bring solutions to their needs.

  1. Get Keyword Ideas from Different Sources

Don’t rely alone on Google Suggest when looking for keyword ideas. You can get more ideas if you use the following websites:

  •         Bing
  •         Amazon
  •         YouTube
  •         And Wikipedia

It is very important that you get an array of keyword ideas so that you can get an in-depth perspective about your target market.

  1. Minimize your Bounce Rate

A bounce rate is simply the number of times people immediately click the back button after checking a page on the SERPs.  It’s just like when a potential customer enters a restaurant, checks its menu, but then decided to eat elsewhere.  If a lot of your potential customers are doing this, then you have a high bounce rate and this can turn out really bad for your business.  But, if the number of people doing this is very low, then you will not have to worry about it.

In SEO, it is a common knowledge that the lower your bounce rate, the higher the probability that you’ll get successful conversions.  Also, it has already been proven that Google gives preference to webpages with a lower bounce rate when it comes to ranking. Why?

It’s because a low bounce rate is an indication that your readers like your content and that your page is what exactly they are looking for.  So, how exactly can you minimize your bounce rate?

You can start by checking your Google Analytics and see which pages of your website have a higher bounce rate.  From there, you can develop a strategy to create a compelling content.  But, a compelling content is not enough.  This content should be what your target audience is looking for.  Thus, it all boils down to number 2 and 3 – effective keyword research.  If you are using the right combination of keywords and optimize them properly, then this can also help you to minimize your bounce rate.

  1. Increase Clicks by Using Google AdWords

The sponsored ads you see on top or at the bottom of the search results in Google are from the Google AdWords.  They can be of great help if you are looking for ideas on how to increase the number of clicks every time your page snippet is displayed in the SERPs.

They can help you because the keywords used in these ads are highly optimized to attract high- quality leads.  Here are the steps on how you can use these ads to improve your CTR (click-through-rate).

  •         Go to Google.com and search for your keywords
  •         Check the ads that appear on top and at the bottom of the SERPs page
  •         Study the ads and the terms they use. Use them appropriately to improve            your title and description tags
  •         Track using Google Analytics if there are any changes in your CTR and                  Traffic

If you are not familiar with Google Analytics, you can read here to find out why it’s a widely popular web tracking tool.

  1. Use Link Roundups to Build High-Quality Links

Despite the advancement and the constant change in search algorithms, backlinks are still considered as one of the top signals in ranking webpages.  They are just like the connections we make in real life. For example, if you are a politician, the more connections you have, the higher the opportunities you’ll get in your career.  If your connections are of high status in the society, then you will have better chances of achieving your goal.

In SEO, these connections are your website’s backlinks.  The more your backlinks are the better, but make sure they are of high quality.  Because if they come from bad (spammy, malicious) websites, there’s a big chance that you’ll get penalized or worst, get de-indexed from search engines. This means your website won’t appear even at the very bottom of Google or Bing’s search results.

One of the easiest but ethical ways of building backlinks is to join in Link Roundups.  These are actually blog posts that aim to list recently published content that are of high relevance to that blog’s niche.  So, how you can do this?

The very first thing you need to do is to find Link Roundups in your niche or industry.  For example, if you are a voice-over company, you can use the following search strings to find blog posts that do Link Roundups:

  •         Voice over online + “Link Roundup”
  •         Voice over online + Roundup
  •         Voice over online + “Best Of”
  •         Voice over online + This Week

You can then contact or reach out to the blogger who manages the Link Roundups and express your interest to join.   Ask them if they can include your link.  You can search Google to look for email template on what to specifically tell them if you find it hard to craft a message on your own.

  1. Look for Resource Pages to Earn More High-Quality Backlinks

Resource pages are web pages intended to give website visitors more information about a specific topic from other relevant sources.  It works the same as Link Roundups, but instead of pooling recently published content, resource pages aim to pool the best content of all time on a specific topic. Here’s what you can do to include your content on someone’s resource page.

  • Go to Google.com and use these search strings to look for relevant                        websites with resource pages:

–          “your keyword” + “resource page”

–          “your keyword” + “resources”

–          “your keyword” + “recommended sites”

–          “your keyword” + “links”

  • Filter through search results and choose the website where you feel that            you can add value in terms of topic and niche relevance
  • Contact the website owner.  You can google email template if you are not            sure how to construct your message.

Lastly, always remember that most contents that are included in a resource page are those ones that tackled a topic comprehensively.

  1. Write and Publish High-Quality Content That Delves in Deeper into a Specific Topic

This is the most natural thing to do if you want to attract more traffic to your website.  Search engines prefer web pages with high-quality content.  These are pages filled with relevant, helpful, and more detailed information.

These days, if you are keeping a closer look on how big search engines rank web pages on top of the SERPs, you’ll realize that most of the ones they put on the top are the long-form ones.  Why? Because they commonly contain a more in-depth analysis of the topic.

Thus, if you want your content to rank in the SERPs, focus on a topic wherein you can discuss a lot of related sub-topics.  That way, you can provide a more detailed answer to your readers.

  1. Focus on Keywords with Less or Few Features in the SERPs

When a specific keyword appears in the SERPs with complete features such as the knowledge graph, rich snippets, video results, and more ads, then this means that this keyword has a very high competition.  It indicates that you have a lower chance to rank this keyword and it’s better to use the one with lower competition.

For example, if you search “social media marketing” on Google, you can see that its results are displayed with complete SERP features.  This means that you cannot use this keyword.  Now, let’s use “social media marketing Dallas Texas”.   If you’ve checked that out, you can see that its results don’t come with SERP features, this means this is a good keyword.

  1. Use Appropriate and Sufficient Graphics to Boost the Attractiveness of Your Content

A content with no graphics is completely boring.  How could you attract potential readers if they cannot easily understand your text because it doesn’t come with a visual explanation?

It’s important to know that most web pages that rank well in Google are image-rich content.  Making an effort to create appropriate graphics for your blog post or web page is very important because people in general love visuals.  Also, embedding an appropriate infographic or video can help you lower your bounce rate and can ultimately boost engagement.

Lastly, here’s the 11th tip that you can use if you are also interested in optimizing your YouTube video to rank higher in SERPs.  Remember that in addition to being the largest video community, YouTube is also a giant search engine.

How to Rank Your Video on YouTube

SEO is not only limited to Google, Bing, and Yahoo.  Video communities such as YouTube or social networking websites such as Facebook are also search engines.  YouTube has over 1 billion users and you can’t just ignore that.  So, how to optimize your YouTube video so that it will rank better inside YouTube and in Google SERPs?  Here’s what you can do.

  • Pay attention to its Meta-data – Your video Meta-data includes its Title, Description, and Keywords.  Make sure to clearly state the main intent of your video on its title. Your description should be on point and it must contain relevant information on what the video is all about.  Your keywords must also be carefully picked.
  • Produce attractive content – If you want to get more traffic, views, and higher rankings then this is the only way to go.  Keep your video length short and make sure it is not boring.
  • Create more videos in your channel – YouTube is keeping a tab in the activity of your channel.  Make sure you produce videos regularly and your channel page has your complete information.
  • Engage with your viewers – Showing your prospect viewers that you value feedback and you are willing to engage with them can help you establish trust. Make sure to reply to their questions and you can ask questions as well.  This type of engagement shows that your videos bring value to the community.

These are just the basic techniques you can do on your own.  If you want to learn more about how to use YouTube for SEO, you can always get the help of a Digital Marketing professional to guide you thoroughly.

Final Thoughts

Learning SEO on your own and applying it in an actual setup might scare you at first.  But, once you get the grip of the basics, you won’t just find it useful but enjoyable as well.  It is not bad to gain new skills every now and then and learning how to do basic SEO is for sure one of the best things that can happen to you more especially if you are serious in using digital marketing to bring more business into your company.  Good luck!

 

Sources:

https://www.youtube.com/watch?v=zYwRt8b7urw&feature=em-uploademail

https://junto.digital/blog/seo-stats-2017/

https://www.skyword.com/contentstandard/marketing/10-stats-that-will-shape-your-2017-seo-strategy/

http://soloseo.com/blog/improving-business-productivity-should-businessmen-learn-how-to-seo/

https://searchengineland.com/the-ultimate-list-of-reasons-why-you-need-search-engine-optimization-121215

List of the top 15 guest post websites for seamless guest posting approval

Making your presence stronger on the online platform is one of the main objectives of all the businesses who are present on the internet. The traditional concept of what “What is seen is sold” applies to the Google Search as well and that’s why every websites fights to rank in top whenever someone searches for a relevant keyword.

Search Engine Optimization has now become like an air for the businesses. Without proper SEO, the survival of the business looks quite tough and therefore, more and more money and mind is being poured into the SEO of the business.

There are now SEO experts who use a plethora of ways to make the website rank higher. In such situation, the keywords play a very important role, but your business can’t focus on every keyword and become no.1 in the Google Search results.

There are various ways through which you can enhance your Google Search ranking like blog commenting, business listing and working on DA, PA but  one of the most effective ways through which you can easily rank higher and which was consistently a strong part of SEO strategy even after the Penguin update came in 2016, is guest posting.

There are various benefits of getting links from guest posting as the quality of the link is very good and it helps you to rank higher while enhancing your domain authority as well.

Guest posting can do wonders to your business as it brings traffic, allows you to get backing, meet like-minded bloggers, get a new audience base, increase the number of potential clients and do much more.

You should also make your motive of guest posting very clear and that’s how you are going to get the maximum benefit out of it. For example, you can guest post for bringing traffic or for increasing backings. But whatever your motive is, you should always guest post on related websites.

List of easily approved guest blogger

If you start searching for the guest post websites then you might get confused as the list of guest posting websites looks endless. And that’s why we have compiled the list of the top 15 reputed guest posting websites where you can seamlessly post your article or blog and get all the benefits of guest posting for your website.

 

# Website name Category
1. http://puretechblogs.com/ Technology
2. http://mytechtravel.com/ Technology, finance
3. http://fabublogs.com/ Technology, travel and finance
4. http://techypeach.com/ Technology, Computer
5. http://techely.com/ Technology , Accounting
6. http://trouns.com/ Technology, finance, entertainment, social media, etc.
7. http://triptattle.com/ Business, finance, technology, entertainment, etc.
8. http://ninebucket.com/ Marketing, technology, travel, finance, social media, etc.
9. http://paulstalk.com/ Technology, social media, etc.
10. http://tektost.com/ Technology, finance, business, social media, etc.
11. http://runtoremain.com/ Blogging, content marketing, technology, business, etc.
12. http://theseoblogs.com/ SEO, web designing, WordPress, internet marketing, etc.
13. http://gotomymoney.com/ Finance, SMEs, entrepreneur, etc.
14. http://thebizblogs.com/ Technology, social media, business, etc.
15. http://thecloudblogs.com/ Cloud Computing, Internet, Web hosting.

 

Identifying the Search Maturity of Your SEO Clients

Search Maturity of Your SEO Clients

One of the biggest mistakes SEO professionals make is to assume a client is knowledgeable, well-researched and motivated to carry out search work simply because they have hired the service and agreed to pay for it. We generally start working at full speed, putting recommendations to their shoulder, and are surprised when the work doesn’t get accomplished.

We always forget that clients maintain a different level of maturity and knowledge about search, and even clients with high-end knowledge may have other organizational challenges that create obstacles in way to implementing the task. Identifying where your clients fall on the maturity ground can help you better to adapt recommendations and communication to meet them at their position, and increase the possibility that your work will be executed.

How Knowledgeable is Your Client?

No, not academic knowledge, it is basically about search practice maturity. This article will provide guidance on how to diagnose where your clients falls and on what ground. This is where maturity models can help you decipher the maturity level. They are originally developed for the Department of Defense to measure the ability of an organization and thus improve continuously in a way. These maturity models help you diagnose the current maturity of the business in a certain area, and help identify where to focus efforts in order to go to the next stage on the maturity curve. It is a powerful tool for meeting the client, and understanding how to move along together with them.

Technical SEO Capabilities Maturity

Let us first dive into a maturity model to evaluate search knowledge and capabilities.

Criteria for SEO Capabilities

We measure the knowledge and capabilities of an organization on several important criteria that contribute to the success of SEO:

Collaboration- How well relevant investors integrate and cooperate to do the best work possible, including the organization and the service providers.

Mobile Optimized- It is evaluated how mobile-friendly and optimized the brand is.  

Content- How integrated organic search is into digital content marketing practice and process?

On-page and Off-page – What are the possibilities of on-page optimization for the brand’s content. And for off-page optimization, you need to evaluate the breadth and depth of brand’s off-site optimization, including link-building, social profiles and other non-site assets.

Latest Technology- The interest for and adoption of new technology that impacts search, such as voice search and even structured data.  

How mature is the search practice of your clients?

The real challenges that come in the way of implementation tend to be organizational, integration, people and process problems. Conducting an assessment based on search maturity with your client can be eye-opening as to what needs to be taken care of before great search work can be implemented and start reaping the rewards. Pairing this with the technical capability maturity model, you can have a powerhouse of knowledge and tools to help your client.

However, there is a note of warning. While this maturity model emphasizes greatly on organizational adoption and process, it is not suggested that this particular process and procedure are substitutes for using your brain. You still have to think wisely and make difficult choices when it comes to execute the best search program, and often that requires solving new problems that didn’t exist before and therefore it doesn’t have a formal process.

Evaluating the maturity level of your clients and identifying where your client falls on a maturity curve can help you better create a communication and recommendations to meet them at the point where they are, and increase the possibility that your work will be implemented.

What are the Effective Ways to Utilize a Blog to Improve SEO Results?

Effective Ways to Utilize a Blog to Improve SEO Results

Considering the importance of blogging, every company has a blog these days. Unfortunately, very few organizations know how to utilize their blog content to maximize SEO results.

Here are the simple ways a blog can improve organic visibility of your website, drive traffic and give results.

Creating an Attracting Blog Name

You may visit a company’s website and have noticed that the name of the blog is just “Blog”. This is not good at all. The team should be more creative and descriptive when naming the blog section of a website. Remember, the blog name is also an optimization opportunity. Ask yourself these questions-

  • What is the principal theme of the blog?
  • What would be a powerful and compelling description in your industry?
  • Can you incorporate some SEO keywords in the blog’s title or name?
  • Who is your target audience?

Reaching Out with Your Blog Post

It is recommended that each blog post to be written specifically for a particular section of your target audience. This will allow marketers to create content that is highly optimized for specific sections of customers and contain targeted keywords related to specific needs.

Implementing an Effective URL

Worthwhile to mention, an effective URL naming convention is good from the point of optimization.  It is also good for marketers and website visitors for the following reasons-

  • It makes easy result reporting– Study shows that some companies do not include “/blog/” in their URL syntax when publishing the blog on their website domain. This can make it difficult to track the overall progress of the blog within analytics. It is productive when you include /blog/ in your URL structure to improve blog results reporting.
  • User-friendly URLs- When it comes to create the URLs for each post, many marketers do it a wrong way by including every single word in the title of the post in the URL. This can lead to long URLs. Try to make blog URL short and relevant. Remember to leave out conjunctions such as ‘and’, ‘or’, ‘but’ etc. within your URLs.

Optimize your Blog Regularly  

Regular optimization of your blog is good on SEO ground. Optimization doesn’t always require new website content. Look for additional ways to optimize existing blog posts. Reviews existing website content and identify opportunities for on-page SEO. Here are some of the best possible optimization techniques for your current blog content-

  • Add internal links to other pages on the website.
  • Add optimized images
  • Link your post to another related post.
  • Review title tags and Meta description to check whether targeted keywords are included.

 Focus on Social Media Sharing   

  • There are multiple benefits of sharing blog posts on social media.
  • It keeps your social media sites current and active.
  • It keeps your audience engaged.
  • Since social activities may help in ranking algorithm, it improves SEO results.
  • Social links help increase traffic

It gives a positive result when you share your blog post on social channels. Try to add a few sentences describing about the post or a brief summary. Remember to include targeted keywords within the social media posting as these definitely help with rankings.

You must realize the potential SEO benefits of your blog. Create a powerful blog name, create optimized content, optimize your blog URLs and share your blog content via social channels. Noteworthy to mention, a blog is one of the fastest and convenient ways to implement website content and improve SEO results.