Top Companies That Facebook Acquired In Few Years

Today, Facebook is a home of 2.2 billion people that make it the largest social media platform in the world. The company has a humongous asset by a total amount of $70 billion and that is the main reason why it is evolving so rapidly.

Since its launch, Facebook has amassed various streamline companies via merging, acquisition, and its own development team. In this article, we will be discussing the top 10 companies that have been owned by Facebook.

Jibbigo

As per 2018, the total number of active users on Facebook is 2.2 billion and it’s still growing. Well, this sound very pleasant, but it brings many challenges with it. When you deal with 2 billion plus people around the globe, language can be a major issue. In 2013, Facebook acquired Jibbigo which is a translation app that uses speech recognition software and offline translation features.  With the help of Jibbigo, Facebook managed to develop a cross-language chat platform and News Feed post that can be posted in multiple languages.

Instagram

When Facebook acquired Instagram, a mere startup that time in 2012 for $1 billion, most media gurus thought Zuckerberg had made a great mistake. During that time, Instagram consisted of only 13 employees and had only 30 million users. Well, things proved to change very differently- today, there are around 500 million users available on Instagram and serve as the largest photo sharing platform in the world.

Messenger

Developed by the team of Facebook, messenger turned out to be very handy in making the process of messaging easy. Today, around millions of people are using this great app for instant messaging, photo sharing, voice calling, video calling, around the world.

Oculus VR

Facebook completely surprised the tech world, when it acquired Oculus VR for $2 billion in 2014. During that time Virtual reality or better known as VR was a very new concept. Today, the company has started creating its own specialized headsets that are pretty much have started to dominate the industry and the game developers are now also focusing on creating games compatible with VR.

WhatsApp

 Among all the acquisitions made by Facebook in the last few years, purchasing WhatsApp for $19 billion was the most significant and major deal. Today, WhatsApp is considered to be one of the most preferred platforms for a person-to-person chat. In the last 4 years, WhatsApp witnessed a whopping growth of 419 million people, while Facebook on the other hand, only managed to get 145 million users.

PrivateCore

In recent years, the number of cyber-attacks has gone to a whole new level. Security is the biggest concern of various companies working online, especially for Facebook which contains the information of billions of people. That’s why Facebook acquired privateCore in 2014 to make sure that its massive data center remains protected from malware attacks.

Wrapping it up, there are plenty of other globally-recognized companies as well that are acquired by Facebook. However, all the companies mentioned above were purchased on a heavy price deal and are widely popular across the globe.

Top 5 Do’s and Don’ts of Social Media Marketing

Do's and don't of Social media

Today, most of the internet users spend their majority of free time on social media platforms to stay in touch with their families and friends. Social media platforms offer a massive number of audiences and this is the reason why most of the business marketers choose this platform to promote their brand.

Not only social media marketing helps in brand awareness and improving credibility, but it also gives the organization an opportunity to stay in touch with the customers. This platform of marketing is a double-edged sword because poor planning or a wrong decision can hamper your brand image as well. Therefore, it is important to do proper homework and research before you set your foot in the field of social media platforms.

Below are some of the Do’s and Don’ts that marketers should consider while implementing any social media campaign:

Do’s

Understand your customers

Approaching the customers who are not looking for your product or service is pointless. To get fruitful results, the marketers should create a social media page that is based on the interest of customers rather than themselves. Audiences are likely to follow the page more which provides content relevant to their interest.

Keep updating your content

One key thing to notice is that providing similar content over and over again is not going to work. You will have to keep updating the content so that the audience you are targeting does not get bored.

Have a proper plan

Many companies start with their social media marketing without a proper plan and end up in getting no results. So, to witness growth and success, you will have to come up with a better plan that can help in achieving the goals that you have been set. If you are new in the platform social media marketing, then it is better to consult an expert rather than experimenting with yourself.

Stick to a point

Social media is a great platform for promoting business, but be sure of one thing that you stick to one path and have the same ideology on every platform that you choose for marketing. You can’t throw different ideologies on every different channel.

Try to be creative and innovative

One of the great reasons for the success of the business is the creativity that an organization possesses. Without creativity and innovation, you can’t go very far in the long run of business. It is not mandatory that you use all the cutting-edge technology to make your social media platform successful. Just keep an eye on all the latest trends and come with something new.

Don’ts

Don’t promote yourself all the time

It is very necessary to understand that always sharing a post related to business will make the audience bore. Try to be little a dicey and bring something exciting in front of the audience.

Don’t be aggressive when responding to reviews

On social media platforms, you will meet various types of people and there will be a time when your business will receive negative reviews. At times like this, you can’t be too aggressive while responding while there will be other users who will be watching you so try to be rational and polite.

Don’t treat every social media platform in the same way

Every social media platform is quite different than the other. Therefore, if you are executing same the marketing strategy in every social media platform, then chances are you might not get the result what you have been expecting.

Don’t try too much automation

You can’t expect the machines to deal with your customers in a personalized way than a human many do. To have an emotional bond with your customers, you should use human staff rather than relying on machines.

Don’t be present yourself on every social network

There is no point in having an account on every social media platform if you can’t utilize all of them regularly. You won’t be able to take time to run every other social media profile. Therefore, try to be present yourself on 4-5 most effective networks that for which you can cater time.

It is true that social media platforms provide a great opportunity to promote business and engage the audience, but you will have to keep an eye on all the factors that decide its outcome.

What is digital marketing and how can it improve your business?

information of digital marketing

Although it may appear as complex to anyone with little online experience, the aim of digital marketing is really no different to traditional marketing. Simply put, this refers to advertising through digital channels which can be anything from a google advert or social media post to search engine optimization.

However, to understand its importance to a business, it is important to understand the many different forms of digital marketing:

Types of Digital Marketing

SEO – Search Engine Optimization

SEO services or more broadly search engine optimization refers to the most prominent strategy in digital marketing. These initials stand for Search Engine Optimization and the aim of this process is to rank a website as high as possible in Google search results. Costing anywhere between $500 and $5000 per month, this service can appear as quite a large expense for businesses but the results are almost permanent and subsequent sales should speak for themselves.

Pay Per Click (PPC)

Pay per click advertising is quite a different type of digital marketing in that it is always temporary. As opposed to other strategies, this one is short lived and designed for impulse or immediate action. However, it can be quite an expensive method and without identifying the right keywords or approach, pay per click can also be a complete waste of funds.

Social Media Marketing

Social Media is arguably the most recent marketing strategy on this list and incorporates a wide number of platforms including Facebook, Instagram and Twitter. While this channel can certainly produce sales and direct enquiries, this is the best way to build a reputation or develop a relationship with an audience. There are many approaches which can be taken in this regard such as Influencer marketing which utilises a social media user with a large following to attract potential customers or leads.

Digital PR Marketing

While this is often a tricky strategy, it can be the most rewarding and this refers to any attempt at gaining exposure for the brand or business. At times this can be a news article or a publication which outlines the information and nature of a business. We can sometimes incorporate affiliate marketing in this bracket. Affiliates are the equivalent of a salesperson in the online world and this “person” will bring leads to the business in return for a commission.

Content Marketing

They say that “Content is King” and this is certainly true in the current market, for content is absolutely the best way to attract leads and potential customers over the long term. With a strong focus on search engine optimisation, the real value of such content is that it is permanent and utilizes every other aspect of digital marketing including social media. Video, blog posts, tweets and Facebook posts are all considered content which is considered the most influential marketing strategy in the modern day.

Importance of digital marketing for a business

Marketing will always use the same principles and general theory but the process is something which will continue to change as the world we live in continues to evolve. In this respect, digital marketing has overtaken traditional marketing in recent years. As you can see above, digital marketing is an umbrella term for many aspects of marketing in the online world and while is usually best to focus on one main area, any of the above can be used simultaneously as part of a larger strategy. Either way, digital marketing is currently the key to a successful business and should be both the short and long term focus for any new business in particular.

Written by:  Derek Cullen, PRO Content Writer, Deadly Content

Social Media Marketing- Let Media Help You Get Social

benefits of social media

We are living in the age of exploration; it’s time for something bigger, to grow up with the power of social media marketing. Businesses of all sizes are getting utmost popularity with social media. However, getting on the right track can be quite daunting for novice players, which is why we are here to offer this tutorial to business owners intending to take their business to a large scale.

The Fundamentals:

Just like any other method, social media can also be handled either in a right and wrong way. Most of you think that making a page in any social media is just enough. While others think that creating profiles in as many as networks and remaining active on all of them will do the job. There are indeed some basic techniques we need to use to make the make social marketing seamless and easy as it can be. Following are some of the tips that can make networking easy and absolutely hassle-free. Keep these useful tips in mind before creating your profile.

Create a Profile that Speaks About You

The foremost step to begin with is by creating your profile. This requires precision and consistency. Make sure to add user image, user name, contact info and description correctly. When promoting a brand, user must tell audiences about the company he/she is connected with. This way, consistent branding can really develop a business and help it reach its goal.

Getting Active Online

What common thing many people do is not getting active. If you want to be benefited with social networking, make sure to dedicate your time in these networks. You should be active and participate in the community to join groups, add friends and brand advocates. It will take time, but you get the real worth of your time and effort.

Join Community

Building relationship in social media is very much similar to that of maintaining relationship in the real life. Online you are exposed to people living all over the world. Mae sure you are added with the right choice of friend’s cycle and maintain a balance of communication. Remember, if you show support to your network you can expect them from others as well.

Be Transparent in Your Profile

Try to be clear and precise with your brand. Your network wants to see what is true and specific about you. Be willing to share updates about the company or brand you are connected with.

When you are ready to take these advice, just remember that it involves a lot of time and effort. Try to be calm and considerate. At the beginning, pick a few networks to start with the journey and keep them operating. If your approach doesn’t seem to work out fruitfully, give a break and try out a different approach.

Hope these guidelines help you with sufficient information on social media marketing.

Social media can be handled either in a right and wrong way. Only creating a page in any social media and remaining active on all of them are not enough. There are indeed some basic techniques we need to use to make the make social marketing seamless and easy as it can be.

Importance of Creating a Testing Plan for Your Social Media Content

plan for social media content

Before we get started, let us answer one question- How do you identify which content performs the best on social media channels? By trying and testing, right?

If you do not test what kind of content performs better, you are missing out on something most important and most significant. There are specific kinds of content that have the potential to generate more traffic and user engagement than others- for example, your readers might respond better to videos than graphic visual representations.

There are various elements that make up your social media content strategy that should be well optimized and tested as well. This includes correct posting times, calls to action and other important metric.

Testing Plans

Below are outlined some simple strategies for creating a plan to test your social media content.

  • Posting at the Right Time – There are specific time or specific day that can drive in more engagement or traffic. Built-in analytics on the social networks will let you know which days or hours these can be. Carry out a test by posting variety of content at different times to determine how you can generate better results.
  • Call to Action – You should know what it takes to carry out call to action successfully that will resonate with your audience. When you ask users to leave a comment, click through to an article, or perform any other action, it creates the chance to a next level of call to action.
  • Displays– Colors are appealing when it comes to marketing. By upgrading the visual elements of social media graphics or embedded posts, you may be able to increase your clicks.
  • The Tone of Expression- Audiences in social media platforms prefer to be spoken in a different tone depending on the social network they are using. Some prefer to be professional and formal, while others like to casual while social networking. Make sure you are applying the right tone for each social network channel. In this way you can be able to figure out what your audience responds best to.

Follow Current Trends

Every industry has its own trend, and social media is no different. There are always some new strategies that produce great results due to changes in consumer demands and behavior. To find out which trend is being used in this sector, take a look at the industry leaders. Study their social media accounts and make a note of:

  • The content type that they are promoting
  • How they express their views to their audiences
  • Any creative or unique marketing strategies

Social media marketing is an essential practice for any business, but to generate the best ever result, you need to perform meticulous testing methods.

It all begins with a detailed analyses and effective testing plan. As mentioned above, your tests have to be simple and don’t be complex, but it is important to get additional benchmark measures to compare against, in order to ensure that you are simply maximizing your efforts, and generating best results.

It is needed to test what kind of content performs better. If you are not testing, you are definitely missing out on something most important and most significant. You should know that there are specific kinds of content that have the potential to generate more traffic and engagement than others.

Strategies to Handle Negative Reviews with Social Media Reputation Management

poor social media reputation

About Reputation Management

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

People may give various explanations about online reputation management. Many marketing executive fail to understand how poor online reputation management has a big impact on company’s revenue and can damage company sales. Some may consider it just a simple task to monitor social media, while believe that it has got some important task to do with public relations, and others have literally no idea how it can impact business and sales.

The internet and most trending social media has introduced a new way of interactive channel for customers to express their views and complain about defective products or poor services. It is true that often a disappointed customer will spread the news about their worst experience to many people but a satisfied one remains silent. Today, the internet is a platform through which discontented customers can tell the world about their experience and how unhappy they are with a particular product or service in seconds. If you ignore it, the situation won’t change and the problem gets worse.

How and where we should respond?

As major brands get better at their digital and social media marketing, they risk alienating consumers, even when such enterprises understand that social media marketing depends upon conducting sincere conversations with customers. After all, we consumers don’t always appreciate a conversation with a big company, even a sincere one.

Social media, including Facebook, Twitter, throws light on the negative events fast and very publicly. When any misfortune happens to your brand, news travel like wild fire, so everyone must be prepared to act in response quickly and more professionally. Below are mentioned some tips to evade such instances and protect your company’s reputation.

  • Utilize tools to monitor all social media communication platforms for any negative event happens.
  • Always get a plan ready in advance to face any incidence that hampers your company’s name. Get a team ready in advance to respond and face the challenge. The team will efficiently handle the situation by discussing negative events, determining the best response and addressing the issues as fast as possible on all social media channels.
  • Use the common social media platform like Twitter and Facebook to proactively broadcast new launch and company news. Add a link to the landing page so people can read the news about your company that you are promoting.
  • Use the social media channels to promote Press Release that broadcast your company events and awards and recognitions you have achieved. The mantra is to promote your own brand name.

Social media is a multi-dimensional. It is one of the most powerful and efficient tools that can make or mar your interest. You need to monitor your brand name and keywords all round the clock and make sure to respond quickly to requests. Address to negative statements and complains immediately to minimize damage and manage further risks. What is important is to respond to all the negative impacts quickly in a positive and helpful manner.

Target the Right Audience

With over millions of users on social media platform like Twitter, you need to target particular audience you want for effective result. Many uses are there who are using the account just to go with the flow and they are least interested in what you have to sell. You need to be specific and choose only the right audience so that your message reaches out to the right people. You don’t want to sell your product to the wrong product. As you find potential customers, follow them and add them to your Twitter list so that it is easier to monitor them.

To sum up, if negative comments are hampering your interest, never ignore those comments. Address them at the right time and this way your brand and company reputation will improve.

Online reputation management is important to sustain your company’s brand name. Internet is the platform through which customers can spread a word about your company and their experiences and how unhappy they are with a particular product or service. If you ignore it, the situation won’t change and the problem gets worse. Addressing it at the right time can help to protect your company’s reputation. 

The Power of Social Media to Move Your Business Forward

benefits of social media to move business forward

There was a time when social media were increasingly used only for entertainment purpose. It is the platform where people went for making friends, communicate and have fun than for business purpose. Today, however, businesses realize that social media is far more than just a medium of enjoyment. They know the value how social media plays a very important part in the overall advertisement and set up of the business. You may be wondering what is social media business marketing. Well, it is one of the most powerful means of promotion for the present day businesses.

There are several factors connected with social media. Here, we have explained some of the major advantages of social media for business to help you understand the critical part that it plays.

Increase Brand Awareness

The advantages of social media for business start from introducing your brand to new people. Study says that more than 30 to 40% of the world’s population depends on social media to browse new brands and explore a range of products. This means that displaying and marketing your product on these platforms is sure to get you the desired attention that your business needs. Additionally, it helps build trust of those clients who have just found your business, ensuring they will return again and again.

Tracking Your Audience

Social media gives you the opportunity to keep a track of the audience that likely visits your brand. It gives update about what is trending and provides you with a detailed feedback of the effect of the different tactics you follow. All the preferences of your audience, their likes and dislikes are displayed neatly in the form of statistics for your purpose to analyze and use. Discovering a lot about your audience helps you to target your audience more effectively.  

Feedback

Social media platform is the ultimate source to get rapid feedback. This is one of the greatest advantages of social media for business. Whatever new update or implications that may arise are immediately brought to light, which allows the businesses to correct them as early as possible. If the business is unavailable, customers can express their valuable experiences which slow down the progress of the product.

Following your competitors

The role of social media for business is not restricted solely to your business. Instead, you can have detailed information of what your competitors are up to. This helps you to plan accordingly to meet your competition at your best. As it is said that keep your friends close and your competitors closer!

Considering these aspects and the major advantages, it is evident that the role of social media and their advantages on businesses are uncountable. It is important that you know what is social media business it can catapult your business to the top. We can even go further to say that social media is a great way to analyze your product with the live audience. It not only helps to increase customer satisfaction, but also helps to make your business better more and more.

Social Medias are far more than just a source of entertainment. Social networks have become useful tools for businesses and organizations looking to market their products and services at large scale. Implementing an effective social media strategy will greatly increase your brand visibility since you will be engaging with a larger platform and a broad audience of consumers.