Ever wondered how some of the videos got so much of popularity on social media? Can you imagine the hype? From the famous Priya Prakash Varrier wink video to dancing uncle viral video, no one could ever guess the reason. It is coincidental or is there a method to make something go viral? In this article, we will discuss what it takes to make a video go viral.
The content of the video with the time it is released is very important. The advertising industry depends on the recent occasion or any event for driving maximum reach with campaigns around Women’s day, Father’s day, Mother’s day and what not, it is their marketing technique that really works. So, if you are planning a video campaign, try to make videos with a fresh subject to increase the chance of going viral.
The content of the video should be emotionally influencing, something that looks like it is based on real people’s lives and not for consumers. Many videos get that emotional touch accidentally and no one has the idea how they got. But the same feeling can be evoked only after a lot of planning and through some excellent storytelling. So, the next time you make video content, make sure the other party laugh or cry or get emotionally attached to the video at a personal level.
The visuals are the most powerful tool to communicate. Some videos are extraordinary in their way because they take visual imagery and art to the next level by creating powerful content that looks like nothing else. The famous “Domito Casita” dance has been successfully running on YouTube and has come to be known as the most viral video for its weird visuals. Stunning, fresh, innovative and imaginative visuals will go a long way in making videos much more popular and shareable.
One of the best ways to get maximum views is by creating content that shocks and surprises them. Whether it is an unexpected incidence in a video, a surprising statement in an article or a shocking twist at the end of the video- the chances of sharing the video increases if you are able to successfully shock viewers. But one has to be careful that it isn’t a marketing trick to get maximum views because that can backfire. So do something unique, give a twist or be completely crazy in your approach.
Making quality content keeping the above factors in mind is important for the videos to go viral. But to ensure that the right audience is viewing the content, right people have to share it. Study your prospective audience and figure out what kind of people will potentially share your content. Is there a community or any particular group that will share it? For example, if your content is about a brand new cosmetic product, it’s likely that makeup enthusiasts will be sharing it.
It’s time to use your creativity to make the content. So, keep exploring various options and learn from your mistakes. You need to be a keen observer of what works and what doesn’t and you can surely go success with your video one day.
There are videos that go viral on the internet. Do you know the reasons why? There are several factors that can improve the quality of video making and make it successful to go viral on the Internet.