We are living in an era where SEO is the backbone behind the success of every online business. As an SEO expert, you cannot just come up with strategies and implement them; the first and major part of the process is to see how your website is performing.
You will have to ensure yourself of various things like the keywords you choose to generate leads, type of audience that you are targeting, and know about your competitors. All these things will not be answered if you just formulate the strategies for your business growth. You need to exactly know about the areas that require improvement.
There are large numbers of SEO tools that can help you to know all these things, but nothing can beat the effectiveness of SEMrush. Basically, SEMrush is an SEO tool that is used for keyword and domain’s research. This great tool is used by many SEO experts for optimization of sites and generating more traffic. It completely transforms the way your website functions and is a must-have tool for every SEO experts. Below is the list of some of the amazing features of this great tool:
Provide a quick overview of your website’s performance
In order to take your business top, you should know about the performance of your own website before going through your competitors. SEMrush provides an overview status of the traffic growth, keywords rankings, even the places where keywords are performing well. One of the best things about SEMrush is that it enables you to see the data very easily and you won’t have to wait for another day to see the results.
Helps you find the quality long tail keywords
SEMrush is known for its accuracy and abundance of keyword data. The tool tracks around 100 million keywords in its database that are present in both the local and international version of Google and Bing. By using SEMrush, you can view all the keywords or you can export them in an excel sheet. Longer keywords are relatively used more by the people while searching for anything on the internet. SEMrush can help you immensely in finding those long tail keywords and will let you know about the keywords that are being used most by the people.
Helps you to better understand the competitors
There are hundreds of people out there who are trying to take their online business on top. Therefore, it is important that you are well aware of your competitors’ campaigns and their ongoing strategies. SEMrush helps you a lot in better understanding your competitors by letting you know what type of keywords they have been using. Instead of showing the report of a particular competitor, SEMrush will show you the top 20 pages that are ranking for specific keywords.
Provide Keyword ranking
SEMrush is also equipped with a keyword difficulty tool. This allows you to see the ranking of a particular keyword that is being used on your website. It gives each keyword a number according to its performance. Usually, a keyword with a higher number means a higher traffic phrase. Well, this is of paramount importance when it comes to optimizing your website.
Summing it up all, SEM rush is a great tool and is a must toolkit for every SEOs. With the valuable information provided by SEMrush, you will be to come up with a better and effective strategy that will help a lot in generating traffic for your website.